By London “The Branding Blogger”
As we approach the Big Game this Sunday, some brands decided to save us the anticipation by leaking teasers for their commercials that will officially air on Game Day.
PepsiCo announced that its two brands -Doritos and Mountain Dew will share air time in a 60- second lip sync battle.
The ad doesn’t focus on the classic Doritos and Mountain Dew products. Instead, it spotlights two of Pepsico’s newest flavors -Doritos Blaze and Mountain Dew Ice. The Fire and Ice concept is a nice touch and plays nicely with a Game of Thrones concept.
Game of Thrones star, Peter Dinklage and Morgan Freeman battle it off with cameos from Busta Rhymes and Missy Elliott as their coaches.
Both brands are known for having a passionate fan base. That said, having the two movie stars have at it in a passionate lip sync battle is a nice touch.
Check the flick below for a “taste” of what to expect
Which Side will you Choose?
After seeing this teaser, it definitely peaked my interest in trying Doritos Blaze and washing it down with MTN Dew ICE.
*Special Feature: Busta Rhymes and Missy Elliot prep their proteges for the Battle -It’s Showtime!
With Ray Lewis playing his last game, the Harbough sibling rivalry for the Lombardi Trophy, and the electrifying performance by Beyonce Knowles, there was a lot of excitement with this year’s Super Bowl. There was, however, one surprise that no one was prepared for -The 35 minute Blackout. Yes, half of the Superdome went without power towards the end of the third quarter preventing the game to continue.
As technicians frantically scrambled around trying to resolve this issue, the anxiety of the players and coaches heightened. They were only a few commercials during this unforeseen incident (all CBS in house promos) while the rest of the time was filled with commentary about the players stats and uncertain updates regarding the power failure with the occasional pause for the commentators to collect their thoughts on what they would say next. Clearly, nobody was prepared for something so unexpected. –Especially the owners of CBS. After all, marketers make enormous investments for a 30 second commercial slot. If we were to estimate 4 million dollars per 30 second slot during the duration of the blackout, CBS would have made a womping total of 4.2 billion dollars!
I’m sure next year CBS will be better prepared for any unplanned situations. One thing I would suggest is upselling their advertising slots for any potential delays in the game. If there are no incidents, with the technological advances dealing with the World Wide Web, CBS and the Marketers should create an agreement where the ads that were not featured on television, would be features on the Live Stream for a discounted price.