What Designs to expect as Coach and Kate Spade Combine into One Brand

By London “The Branding Blogger”

coach-kate-spade

In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.

 

haute stuff parrot cage bag

Haute stuff parrot cage bag

This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses

dora wedges

Dora wedges

These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.

 

 

With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.