What Designs to expect as Coach and Kate Spade Combine into One Brand

By London “The Branding Blogger”


In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.


haute stuff parrot cage bag

Haute stuff parrot cage bag

This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses

dora wedges

Dora wedges

These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.



With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.





ABC’s “The Muppets” Comeback & Immediate Impact in Advertising

By London “The Branding Blogger”

Fall Prime time shows are back and ABC is making a vivid impact with bright, bold, furry creatures.  The Muppets are back and their new show has brought a lot of anticipation.  Rightfully so, created in 1955 by media legend Jim Henson, the Muppets is a revolutionary brand that is a treasured timepiece for generations all over the world.   Kermit, Miss Piggy, and endless Muppet characters stole the show and our hearts.  Coming in an endless variety of shapes and sizes, animals and er..creatures, each Muppet possesses their own unique quirkiness. In which, allows viewers to identify with.  It’s no surprise that Jim Henson’s Muppets’ absurd, self-referential, vaudevillian persona made them pitchmen who revolutionized the Advertising space in the 1950’s.  Brand ambassadors for Wilkin’s Instant Coffee and Purina Dog along with featuring in internal IBM training’s and various talk shows, The Muppet have a stickiness that’s attention grabbing. 
Originally aired in 1976- 1981 known as the “Muppet Show” and then revived in 1996 as ABC’s “Muppet’s Tonight”, was an Emmy Award winning prime time television series that included various skits, jokes, and a long line of guest appearances.  It was a point as a celebrity make an appearance and promote their next project. 

Muppets Main Cast

This time around, ABC’s The Muppet’s are charged up and ready to put on a good show in a “Mocumentary” style bringing up modern topics around relationships,romances, and other human desires.  Developed by Bob Kushell and Bill Brady, it’s safe to assume that this show will not be a flop.  Bob Kushell’s satirical writing styles matched with Bill Prady’s contribution in the Jim Henson Hour, Muppets Classic Theater, and Muppet Specials is assuring and should put viewer’s at ease that they won’t fuck up a somewhat delightful childhood memory. Familiar felt faces along with some new characters and a new Twitter account made ABC’s a trending topic leading up to the show’s premiere.
Now the moment that you all have been waiting for -11 minutes of Promos & Spoilers in honor of this season’s Muppet’s on ABC.
With a little airtime from Tracee Ellis Ross, Kerry Washington, Ken Long, and a plethora of other ABC celebrity cameos, these commercials are incredibly entertaining.  It makes you wonder, will this show be a huge part in bringing back a vintage style of advertising that seemed to work so well years ago? Should we expect to see more cameos from these lovable, attention grabbing fabricated creatures?  Well it already has begun… In the Superbowl 2014 Commercial:  The Muppet’s hit the road and most recently a Lending Tree commercial, its obvious to marketers that Muppet’s are the secret sauce to an effective commercial.

Klondike: Sex sells -Even for a frozen dessert!

By London
Originating from a Switzerland dairy farm in the 1900’s it seems as if Klondike is spicing up their chilly, dessert treat with their new provocative commercial. -Sex sells, even with ice cream!

From the “What would you do for a Klondike Bar” tag, the Good Humor dessert line has released a new alluring slogan “Best ice-cream bar ever conceived”

The newest commercial targets the male shopper’s adult-movie-addled brain as it depicts a milk chocolate ice cream bar and a strikingly tall and slender chocolate bar nurse. The visual blends real world assimilation and animation. Greg Smith, chief creative officer at VIA Agency made the statement “A ton of ads use animated characters. So we made the decision to shoot as much as we could in camera. The awkwardness of putting ‘real’ characters on ‘real’ sets and then animating their eyes, arms and legs made it different and it helped us stay true to the lo-fi vibe we wanted to portray.”

In addition to 30 seconds of chocolaty seduction targeted to the viewer’s taste buds, Klondike has partnered with CollegeHumor to produce a comedy series about the couple. The series also introduces “peanut” child of the two dynamic treats.

Klondike has evolved from the simple innocence of asking random people “What would they do”, to unlocking a whole new world of  Klondike’s expanded product line by appealing to the male buyer appeasing to their mature humor and sexuality.

Below is one of the original commercials debuted in 1983. An elderly reserved man is asked if he would make monkey sounds for “that chocolate coated ice cream”. Initially, he bashfully declines then after a second thought, he throws all of his personal judgements out the window and let’s himself free as he bangs his chest and performs his best imitation of our hairy primates.