“No Shea-ve November” -Shea Moisture Define Your Beard Campaign

By London “The Branding Blogger”

Shea Moisture Campaign

Taking advantage of the trend, No Shave November, Shea moisture released their #DefineYourbeard Campaign November 1st.

For the past few years now, it’s become part of the millennial culture for men to spend special attention to their facial hair.  Much so that there has been a tremendous surge in products and services that cater to the this bearded community.

It only makes sense that Shea Moisture (Predominantly known for hair and skin care products) expanded their product line to cater to men.

Take a look at the new commercial that is quite frankly, a “thirst trap” for all females who appreciate a man with a beard:

 

Shea Moisture expanded their product line to cater to the needs of men about a year ago but the beard line is fairly new to the market.

There are 4 products men can use to keep their beards immaculately masculine:

  • Maracuja Oil & Shea Butter Beard Balm Shape, Smooth & Define
  • Maracuja Oil & Shea Butter Beard Wash Deep Clean & Refresh
  • Maracuja Oil & Shea Butter Full Beard Detangler Soften Hair & Ease Out Knots
  • Maracuja & Shea Oils Beard Conditioning Oil

 

 

sheamoisture

So, to the men who accepted the challenge of No shave November, Shea Moisture is a good choice to keep your beard lustrous, soft, clean, and healthy!

What Designs to expect as Coach and Kate Spade Combine into One Brand

By London “The Branding Blogger”

coach-kate-spade

In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.

 

haute stuff parrot cage bag

Haute stuff parrot cage bag

This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses

dora wedges

Dora wedges

These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.

 

 

With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.