29 Rooms: The Funhouse of Photo Ops

By London “The Branding Blogger”

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This week I attended  the opening day of 29 Rooms NYC. This was my first time attending this event.

29 Rooms is a yearly initiative powered by Refinery 29 -An American digital and entertainment company that was established in 2005.  29 Rooms is a space that brings incredibly, wow-factor, creative ideas to life with interactive installations.  29 spectacular artists, creatives, and visionaries translate their thoughts and dreams into physical rooms.


Rooted in storytelling and self-expression I was in my element as I meandered from one installation to another.  The mission statement directly what our mission statement is here at Collideascopes.  We believe that the two core elements that make up a strong and captivating brand is Storytelling and Design.  Opening day, I stepped into a realm of abundant thinking and imaginative concepts. Call- to- actions such as Challenging the Status Quo, Expanding our reality, and thinking outside the box aligns to our mission here at Collideascopes.

Below are a few of my favorite rooms..


Grafitti Vibes makes is the perfect touch for the location of this year’s 29 Rooms -In the heart of Brooklyn, NY.  This room gave me a nostalgic feeling of how it was back in the 90’s as I gazed at the paint covered sheets  in this room


House of YES:  To me, this represented freedom and embracing the skin your in. This room gave me a boost of energy thanks to the the spins from the DJ. Songs from This is how we do it by Montell Jordan, I’m every woman by Whitney Houston, and 24K Magic by Bruno Mars


The Values Stand.  In collaboration with the Mayor’s Office of Media and Entertainment.  This room highlighted a lot of the great work being done in NYC and promoted activism reminded us that together, we can story and make a difference.


Call -To-Action

Collideacopes is giving one lucky person a chance to win two tickets to experience all that 29 Rooms has to offer!  Rules are below -Good Luck!



Creative, Attention-Grabbing Technique to Attract Readers to Newspaper Ads

By Lady London 09 April 2014

With the information overload Newspapers already have, without any thought readers completely bypass the advertisement section and jump to the Headliners.

Columbia based creative director, Felipe Salazar has turned that all around by taking such a neglected section of the newspaper and making that one the top Headliners!

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Colombia-based creative director Felipe Salazar has created a clever ad for Corona Kitchen that plays tricks on the eye

As you sip your morning coffee and open up the paper, you are in for an eye-popping surprise in the ad section.


By simply positioning the rows of texts, Felipe Salazar renders clear outlines to add a three-dimensional illusion that is a sure fire way to spark curiosity to pull readers in.


A trained eye, can easily skim through the information overloads in the newspaper to find the topics that spark their interest.  Yet stumbling on this optical illusion will redirect attention to the many various ads that complete the overall image. What was once a long, mundane advertising attempt is now a fun and gravitating exercise.


Do you see yourself taking a detour from your favorite sections of the newspaper to take a glance at offers that may stick out to you? Heck, could this section become a favorite if were manipulated to pop out? View more of the images below.


Ads that have relevance to kitchen needs would be included in the overall picture.