Sharpie: The Permanent Mark on Brands

By London

LeaveYourMark_Wall06

 Sharpie has always been a handy tool illustrators used to break down any barrier in the way of their Creative realm.  It’s only right that their ads leave lasting impressions keeping consumers happily engaged.

47213979_7053_468534_widgetBelow, are a few cool and attention-grabbing  campaigns that has helped Sharpie leave its mark  in whiteboard sessions and projects around the world.

 

The chisel, paintbrush, and canvas all made it on a page of an Art 101 book.  However, we may sometimes forget the critical role a Sharpie plays in a Creative’s career path. Sharpie received the prestigious 2012 TED Award for “Ads Worth Spreading” . Highlighting inspirational testimonies of designers storyboard scribbling success stories.  One video that soley an s emotional selling point is the flick with Sharpie Squad member Cheeming Boey,  a young Californian illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie Illustrations on Styrofoam cups reminding us that it can all start with Sharpie.

 

This video was one of a 3 video Back to school campaign created by Draftfcb in Chicago— starring quirky Sharpie users, who use the implements as tools of self-expression.

The second video stars Mark Rivard, who creates custom skateboard designs with Sharpies:

Erica Domesek, uses a Sharpie fabric marker to turn a pencil case into a purse:

CREDITS:
Client: Sharpie
Campaign: “It Starts With Sharpie”
Agency: Draftfcb, Chicago
Creative Director: Gigi Carroll
Copywriter: Troy Burrows
Producer: Kelly Durham
Production/Editing Company: Macula
Director: Shal Ngo
Music: Found Objects

The “It starts with Sharpie,”campaign soon probed the next evolution of a campaign,  “Uncap what’s inside.” This multichannel campaign includes new packaging and a newly redesigned website at Sharpie.com, which nicely showcases the work of Boey and others in the “Sharpie Squad.” The site also encourages fans to send in their own Sharpie-produced artwork for a chance to be featured on their website and YouTube channel

"Uncap What's Inside Campaign"  Sharpie's Poster Paint markers

“Uncap What’s Inside Campaign” Sharpie’s Poster Paint markers

Highlighting the Sharpie twin  tip marker

“Uncap What’s Inside” Introducing the Sharpie twin tip marker

"Uncap what's inside" Twin Tip Marker

“Uncap what’s inside” Twin Tip Marker

"Uncap What's Inside" Sharpie Twin Tip marker

“Uncap What’s Inside” Sharpie Twin Tip marker

 

Clever print ads were recently created by Miami Ad School students.  These images depict how behind every great ad, “It all started with a Sharpie”.

 

Macintosh's Meeting of the Minds

Inside Macintosh’s Meeting of the Mind

Perfecting the Playboy logo

Perfecting the Playboy logo

"It all started with Sharpie"  Rolling Stones

Doodling one of the most renowned logos for  Rolling Stones

 

These ads are but only a few of Sharpie’s extensive, intriguing rolodex of campaigns.   They  not only market the Sharpie brand, but also gives credit to the Artists who faithfully use this tool probably as much as they use their toothbrush!  The art department at Sharpie doesn’t just stop at their Headquarters -It is as infinite as there are artists with a creative Eureka look to sketch down their new work.

 

 

 

Taking a Walk Down the Fashion Runway:

By London 14 April 2014

Introducing Anne Sophie Madsen’s Spring/ Summer 2014 Collection:

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Far from traditional, Anne Sophie’s Madsen’s unique and futuristic designs look like they bare fit for the cast of the Fifth Element.

Popular for creating futuristic female warriors, her S/S 2014 collection, Post Human Speed, Sophie Madsen looks to three boys for inspiration: Kaspar Hauser, a young German claiming to have grown up in total isolation, Inochi, the school boy alien robot dreamed up by Takashi Murakami, and Rubber Johnny, a boy able to contort his body into unnatural positions, depicted in a short film by Chris Cunningham. Questioning the human body and identity just as these boys do, Madsen realizes her vision in abnormal excesses and disproportions. The collection also features signature Madsen illustrations, which reference romantic portraits and late 90s Japanese pop art. As tech-forward chic continues to be a mainstay on fashion’s horizon, this Danish designer nails it: fresh, romantic, clean, and completely ahead of the pack.

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Anne Sophie Madsen graduated from the Danish School of Design in 2009 .  Soon after graduating, she trained under John Galliano for Dior in Paris, before moving to to London to work for Alexander McQueen as a Junior designer.  Madsen debuted with her couture-inspired collection during London Fashion Week in 2010. In 2012 she won the Danish Fashion award for best design talent. In 2012 she did shows in Copenhagen, St Petersborg, London and New York, and exhibited in Milan, Paris and London.

Artist Victor Nunes’ From Nothing to Something Illustrations

By Lady London 10 April 2014

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They say you can find beauty in the simplest of things.

Artist Victor Nunes combines ordinary objects with simple illustrations to transform them into playful pictures of scenes, faces, animals, you name it!

His images invite us to look at the world in a different light and find creative images in our surroundings -the main ingredient of Creativity.

Nunes’ art is a great example of pareidolia, which is our propensity to give meaning to random objects  It’s the reason why we associate a smiley face with a human face and why some of Nunes’ pieces of popcorn or bread resemble faces to us.



 

 

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Match Fan


 

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Measuring Tape

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Lentils


 

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Safety Pins


 

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Pen Caps


 

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Pencil Shavings


 

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Popcorn


 

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Pretzels


 

Candy wrappers


 

Pumpkin-seeds

Pumpkin-seeds


 

Sunflower-seeds

Sunflower-seeds


 

Sunflower-seeds2

Sunflower-seeds 2


 

Rope

Rope


 

Walnut

Walnut


 

Rubber-bands

Rubber-bands