By London “The Branding Blogger”
If you slept on Drake recently, now’s the time to wake up. Because Drake is woke, fired up, and gets it with his new record “Nice for What” – An empowering ode to women who are owning it and bringing their A-game.
Sampling of the GOAT Ms. Lauren Hill’s Exfactor and Get Your Roll on from Birdman’s old group Big Tymers, Drake’s Grammy Award winning flow rolls effortlessly on the beat (that you can’t resist blasting). According to these lyrics, it seems that Drake not only “Loves his bed and his mama” -He loves us all, ladies!
Nice for What is a great song on it’s own, but what makes the song more appealing is the beautiful blend of Celebrity female cameos. The video pays homage to famous and thriving women in Hollywood such as Issa Rae, Michelle Rodriguez, Rashida Jones, Tiffany Haddish, Letitia Wright, Tracee Ellis Ross, Olivia Wilde, Zoe Saldana, and many more. Every scene with each woman gives you a glimpse of their strength, regalness and grace. Underlining Drake’s message that we really piping up on this N*ggas we got to be nice for what, to these n*ggas”
“Watch the Breakdown”
The mere fact that this incredible video was directed by female director, Karena Evans (who by the way, also filmed another of Drake’s critically acclaimed music video, God’s Plan) adds to the brilliance and impact that this song is making with 15 million views on YouTube. The sky is the limit as she smashes through the glass ceiling.
From the looks of both videos, bear witness to the essence of storytelling as Evan showcases her cinematic, narrative- heavy style while capturing emotional human moments.
At the young age of 22 she has worked on some incredible projects such as a Nike Air Max campaign and a profound documentary on Black Lives Matter.
She received the highest music video Canadian honors as the first female recipient of the Prism Prizes Lipsett Award for her innovative directing style. Evan’s is a young trailblazer going full speed ahead as he work portrays prolific emotional context. After leashing out two viral videos back to back, she has received a major buzz and is now one of the most sought after directors right now.