Drake’s Nice For What Video -An Ode to Women

By London “The Branding Blogger”

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If you slept on Drake recently, now’s the time to wake up. Because Drake is woke, fired up, and gets it with his new record “Nice for What” – An empowering ode to women who are owning it and bringing their A-game.

Sampling of the GOAT Ms. Lauren Hill’s Exfactor and Get Your Roll on from Birdman’s old group Big Tymers,  Drake’s Grammy Award winning flow rolls effortlessly on the beat (that you can’t resist blasting).  According to these lyrics, it seems that Drake not only “Loves his bed and his mama”  -He loves us all, ladies!

Nice for What is a great song on it’s own, but what makes the song more appealing is the beautiful blend of Celebrity female cameos.  The video pays homage to famous and thriving women in Hollywood such as Issa Rae, Michelle Rodriguez, Rashida Jones, Tiffany Haddish, Letitia Wright, Tracee Ellis Ross, Olivia Wilde, Zoe Saldana, and many more.  Every scene with each woman gives you a glimpse of their strength, regalness and grace.  Underlining Drake’s message that we really piping up on this N*ggas we got to be nice for what, to these n*ggas”

“Watch the Breakdown”

The mere fact that this incredible video was directed by female director, Karena Evans (who by the way, also filmed another of Drake’s critically acclaimed music video, God’s Plan)  adds to the brilliance and impact that this song is making with 15 million views on YouTube.  The sky is the limit as she smashes through the glass ceiling.

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From the looks of both videos, bear witness to the essence of storytelling as Evan showcases her cinematic, narrative- heavy style while capturing emotional human moments.

At the young age of 22 she has worked on some incredible projects such as a Nike Air Max campaign and a profound documentary on Black Lives Matter.

She received the highest music video Canadian honors as the first female recipient of the Prism Prizes Lipsett Award for her innovative directing style.  Evan’s is a young trailblazer going full speed ahead as he work portrays prolific emotional context.  After leashing out two viral videos back to back, she  has received a major buzz and is now one of the most sought after directors right now.

 

 

Artist Spotlight: Foe Hun’ed B4 The Love Album Release

By London “The Branding Blogger”

This past Tuesday, I attended the album release of Jersey’s own Foe Hun’ed.  Now a little background… We went to the same high school -Piscataway Highschool, A town in New Jersey that bred quite a few successful folks.

Its incredible to witness how much Foe’s artistry has evolved in just about 5 years.  I remember when he was aspiring to become who he is now. Seeing the passion in his eyes, the dedication and  discipline in his actions, and the enthusiasm while in the booth was inspiring.

Fast Forward to 2017… 2 solo albums under his belt, him and his team Let Roll Records, accessible on Pandora, performing in multiple states, and last but not least, a deal with Priority Records under Universal –this man is executing on his dreams rather effectively

I’ve admired Foe and his team’s execution throughout the years.  Back in 2015, to promote Foe Hun’ed’s “Family Over Everything” (Where Foe came from) Album, he and his team purchased ad space on a billboard in their home town.

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Now let me tell you how real the hate is.. Would you believe just hours after the billboard was displayed, some bitter, jealous HATER burned it down!?  Well that sure backfired because this act of hate actually gave the team MORE exposure when News 12 featured the story of what happened!

Back to the present…. The Listening party was held at Loft 9 in New Brunswick.  Foe Hun’ed gave us a taste of his album.  I did my people watching thing that I have a habit of doing and noticed the entire audience enjoying themselves.  Heck, I ended up breaking my own damn curfew because i was truly enjoying the moment and connecting with these tracks -One in particular, For a Reason.  Which actually is played in the promo collage above.

From what I heard, this new album tells a story.  There are some party hits and songs you can blast either on your way to the gym or  as you prepare to roll up your sleeves and tackle an obstacle you may be facing.

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Call -To-Action:

Support your Independent Artists!

Pre-Order B4 the Love on iTtunes 

Album Release Date:  November 24th

Upcoming Events:  B4 The Love Album Release Party |9pm-3am|Envy Nightclub 323 N Broad Street Elizabeth, NJ

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So Gone Challenge is the Internet’s Newest Sensation

By London

Move over Kylie Jenner challenge… A new internet phenomenon has 80’s babies excited to partake.  Let’s take a stroll down R&B memory lane.. Who remembers Monica feat Missy Elliot’s hit single, “So Gone”?

In 2003 “So Gone” became Monica’s biggest commercial success in years, reaching number 10 on the US Billboard  Hot 100 and the top of both the Hot R&B/ HipHop Singles & Tracks and Hot Dance Club Play charts

The “So Gone Challenge” is basically people all over social media remixing Monica’s classic rap verse. Celebrities  like Kevin Hart, Dwayne Wade, Chance The Rapper, and even celebrity plastic surgeon, Dr. Miami have all joined in on the online fun.

This challenge gained so much popularity, it was only right for the  originators of the song,  Monica and Missy to participate and remake their original verse:

 

 

Dwayne Wade So Gone Challenge:

“03 it was my Dream 06 it was my team”

 Chance the Rapper So Gone Challenge:

“I got the baddest chick on the planet.  She aint mixed but people ask if she’s half Hispanic”

 

Kevin Hart So Gone Challenge:

“Pool’s in the back full of Pee” -I’m so DONE! LOL

Dr. Miami So Gone Challenge:

“You can keep your Care Credit because I got street cred”

Why So Gone?

According to Vulture, the challenge went viral once Chance the Rapper spit an ode to his girlfriend.  When other celebrities decided to make their own versions, the challenge spread like wildfire and instantly became an internet sensation.

This Challenge was such a phenomenon, independent artists and everyone else were also compelled to join in on the fun.  Below are a few videos of some talented folks who also participated.

Independent Artist So Gone Challenges: 

 Shawni Ladawn (@shawniladawn) :

Part 2…

JZAC (@Jzacmusic):

 Commerce Sargent (@iamcommerce):

Mimzy (@YL.MIMZ):

 

Cashflow Harlem (@cashflowharlem) :

There are over 7million results on YouTube so far and  the clips are becoming more creative in every new upload.  So are you feeling inspired? Well grab a pen and pad and come up with your hottest ’16, upload it yo youtube and make sure to include the hashtag, #SoGoneChallenge!