By London “The Branding Blogger”
As we approach the Big Game this Sunday, some brands decided to save us the anticipation by leaking teasers for their commercials that will officially air on Game Day.
PepsiCo announced that its two brands -Doritos and Mountain Dew will share air time in a 60- second lip sync battle.
The ad doesn’t focus on the classic Doritos and Mountain Dew products. Instead, it spotlights two of Pepsico’s newest flavors -Doritos Blaze and Mountain Dew Ice. The Fire and Ice concept is a nice touch and plays nicely with a Game of Thrones concept.
Game of Thrones star, Peter Dinklage and Morgan Freeman battle it off with cameos from Busta Rhymes and Missy Elliott as their coaches.
Both brands are known for having a passionate fan base. That said, having the two movie stars have at it in a passionate lip sync battle is a nice touch.
Check the flick below for a “taste” of what to expect
Which Side will you Choose?
After seeing this teaser, it definitely peaked my interest in trying Doritos Blaze and washing it down with MTN Dew ICE.
*Special Feature: Busta Rhymes and Missy Elliot prep their proteges for the Battle -It’s Showtime!