We often overlook the importance Packaging plays in the Marketing Mix of a company but good packaging done right will never cause us to overlook the product in the grocery aisle. Food is a central part of our culture, so it’s no surprise that there’s been an explosion of great food packaging design to go along with the rise in food products We’ve scouted the web for what we believe some very unique food and drink packaging designs.
The cover of the container is multi-functional. Aside from being a cover, the handle can be used as a spoon to scope the butter.
Thelma’s Cookies: Ordinary packaging is turned into an oven with delicious treats inside.
The package has a picture of a man with an afro hair but the hair portion is transparent so that the color of the cookie gives the black color for the hair.
Doritos comes with this ingenious diagonal packaging.
Coca Cola’s stylish cup design monitors the level of soda as the drinker quenches their thirst.
Friss Eggs three-dimensional packaging is captivating but the bare sides give eggs the risk of breaking.
This is a simply gorgeous packaging design for a premium extra-virgin olive oil brand. The packaging positions the product as a luxury ingredient, not just something to splash on a salad.
Smirnoff: The bottle can be peeled, which gives an impression as if you are peeling a fruit.
By Lady London 17 April 2014
Billboard for Rabbit Pizza Made from Dead Rabbits:
As we approach the Easter holiday, New Zealand pizza chain Hell Pizza, popular for their attention-grabbing marketing campaigns, has revealed their newest billboard advertisement that has stirred controversy among animal rights activists because it is covered in rabbit skin. The rabbit ad is Hell Pizza’s latest provocative marketing stunt. In the past, the restaurant has mailed out condoms as part of a promotion for its “Lust” pizza.
Boasting the tagline “Made from real rabbit. Like this billboard,” the sign advertises their newest pie “smoked wild NZ rabbit, toasted pine nuts, and beetroot, and horpito relish, cream cheese, rosemary, and garnished with fresh spring onions.”
This ad campaign has sparked outrage to to all animal lovers.
the chain took to their Facebook defending the material by arguing that rabbits are “pests”
Do you think this is a tasteless effort in advertising or a unique attempt? We at Collideascopes think Hell Pizza needs to look for a better Public Relations representative.
By Lady London 11 April 2014
Fine Arts Photographer Proposes a Dementedly Colorful Menu
Dr Seuss’ Sam-I-Am may have been talking to San Francisco native Lawrie Brown when he was exclaimed his dislike for green eggs and ham.
Brown’s photographs are quite quirky, comical, and sometimes er…strange. Her newest work takes the art of food garnishing to an entirely different level. Her newest series is fittingly named “Colored Foods” features a sorts of familiar dishes coated with vibrant latex paint.
This series explores a deeper connection between the ways we interact with food and the assorted manufacturing and processing methods that it goes through before is is on the grocery shelves and on our plates. She explains on her website:
“These photographs comment on the social, visual, and psychological aspects of food. I am involved in a photographic investigation of what food people eat, what those foods materially consist of, what they look like, and what statements foods make about our society. Of concern to me is what food actually looks like photographically and how it psychologically affects the viewer when isolated in its natural context.
The concept of an object, which feels of home, and is found in the home, as being acceptable, identifies with the food manufacturer’s notion that if the product is visually appealing, there should be no question of its edibility by the user. These forceful images veil its underlining social statement in the way the manufacturer of food conceals its intended use in order to stress its visual qualities. It is this normally accepted emphasis on visual importance that I am examining in my photographic food.”
To explore more of Brown’s eclectic work, visit her website: http://lawriebrown.com