By London “The Branding Blogger”
A combination of a 808 beat, a repetitive simple hook, and lyrics that either promote guns, drugs, sex, violence or all the above and vualá, Trap Music was invented!
June 16th Atlanta bred rapper, 2 Chainz released his fourth album titled Pretty Girls Like Trap Music. This made me ponder, how true is it that pretty girls like trap music? Well in no time just after his album release, 2 Chainz and his creative team executed a brilliant promotion to gain support from his woman fan base. In a strategic partnership with Spotify, the Trap rapper announced on his Twitter that the Trap Salon was open for business
Careful thought was put into every aspect of the salon. Black, bold graffiti lettering plastered on pink walls. The album name and lyrics were printed on the pillows that were prompted on the sofas in the pedicure station. The nail sets also were assigned names of tracks on the album. This was a great way for Pretty Girls to recognize songs and brought for great conversation starters. Ladies took to Twitter and shared their delight in Two Chainz execution.
Alas, he didn’t stop there. The Hair Weave Killer (2 Chainz) also flipped an Atlanta house and renamed it the Trap House.
Dressed in all Pink with a Bubble Gum Pink Cadillac in the yard, hip hop fans from all over the nation are traveling to Atlanta’s newest land mark for photo ops. The Trap House has their own Instagram account where users are tagging the location.
Clearly, a lot of thought was put into the promotion of this Album. This brilliant execution is a guarantee that this album will be another record breaking one for the Atlanta Rapper. Below is the album trailer that was also released where fellow hip hop household names share accolades of the album in studio sessions as it was being produced.
Great Job 2 Chains! Collideascopes always appreciates a good marketing execution. If there was a category for Promotional Execution, you would take home the award with this.
This brings me back to the question I previously asked -How true is it that Pretty Girls like Trap Music? What was ‘Titty Boi’s” angle when he decided to name his fourth album this? If I was to take a stab at this, my guess would be that the statement is quite true due to a trend that I recently noticed. I recently held a discussion with a good friend who is a hip hop artist/ engineer. He grew up in the Rakim/ Tribe Called Quest days. His previous work consisted of an array of acoustic instruments and melodic choruses, and thought provoking socially conscious lyrics. Now that he is rebranding himself he was slightly reluctant to be fully on board with the newest project. It dawned on me that his original catalog consisted of records that you can imagine being played in Open Mic venues that allowed for Live Bands and and older demographic. While transitioning into the Trap Music Genre, performances would include trips to Gentleman’s clubs, and clubs in the urban areas that attracted young, single adults with a “YOLO” state of mind. A lot of rappers are flocking to strip clubs to perform these days because it appears that Trap music is the genre of choice for exotic dancers to twerk to and let loose. Also, the simplicity in the beat and lyrics also is a good choice for work-out music as we are in the gym working on our summer bods. Hence the declaration, “Pretty Girls Like Trap Music”
It is known that women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY. Naming his album Pretty Girls Like Trap Music was a smart tactic to gain the support of 2 Chainz fan base.
We’d love for you to share your thoughts as to why you think Pretty Girls Like Trap Music and how you think 2 Chainz album promotion will help the success of this latest project.