29 Rooms: The Funhouse of Photo Ops

By London “The Branding Blogger”

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This week I attended  the opening day of 29 Rooms NYC. This was my first time attending this event.

29 Rooms is a yearly initiative powered by Refinery 29 -An American digital and entertainment company that was established in 2005.  29 Rooms is a space that brings incredibly, wow-factor, creative ideas to life with interactive installations.  29 spectacular artists, creatives, and visionaries translate their thoughts and dreams into physical rooms.

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Rooted in storytelling and self-expression I was in my element as I meandered from one installation to another.  The mission statement directly what our mission statement is here at Collideascopes.  We believe that the two core elements that make up a strong and captivating brand is Storytelling and Design.  Opening day, I stepped into a realm of abundant thinking and imaginative concepts. Call- to- actions such as Challenging the Status Quo, Expanding our reality, and thinking outside the box aligns to our mission here at Collideascopes.

Below are a few of my favorite rooms..

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Grafitti Vibes makes is the perfect touch for the location of this year’s 29 Rooms -In the heart of Brooklyn, NY.  This room gave me a nostalgic feeling of how it was back in the 90’s as I gazed at the paint covered sheets  in this room

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House of YES:  To me, this represented freedom and embracing the skin your in. This room gave me a boost of energy thanks to the the spins from the DJ. Songs from This is how we do it by Montell Jordan, I’m every woman by Whitney Houston, and 24K Magic by Bruno Mars

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The Values Stand.  In collaboration with the Mayor’s Office of Media and Entertainment.  This room highlighted a lot of the great work being done in NYC and promoted activism reminded us that together, we can story and make a difference.

 

Call -To-Action

Collideacopes is giving one lucky person a chance to win two tickets to experience all that 29 Rooms has to offer!  Rules are below -Good Luck!

 

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Sharpie: The Permanent Mark on Brands

By London

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 Sharpie has always been a handy tool illustrators used to break down any barrier in the way of their Creative realm.  It’s only right that their ads leave lasting impressions keeping consumers happily engaged.

47213979_7053_468534_widgetBelow, are a few cool and attention-grabbing  campaigns that has helped Sharpie leave its mark  in whiteboard sessions and projects around the world.

 

The chisel, paintbrush, and canvas all made it on a page of an Art 101 book.  However, we may sometimes forget the critical role a Sharpie plays in a Creative’s career path. Sharpie received the prestigious 2012 TED Award for “Ads Worth Spreading” . Highlighting inspirational testimonies of designers storyboard scribbling success stories.  One video that soley an s emotional selling point is the flick with Sharpie Squad member Cheeming Boey,  a young Californian illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie Illustrations on Styrofoam cups reminding us that it can all start with Sharpie.

 

This video was one of a 3 video Back to school campaign created by Draftfcb in Chicago— starring quirky Sharpie users, who use the implements as tools of self-expression.

The second video stars Mark Rivard, who creates custom skateboard designs with Sharpies:

Erica Domesek, uses a Sharpie fabric marker to turn a pencil case into a purse:

CREDITS:
Client: Sharpie
Campaign: “It Starts With Sharpie”
Agency: Draftfcb, Chicago
Creative Director: Gigi Carroll
Copywriter: Troy Burrows
Producer: Kelly Durham
Production/Editing Company: Macula
Director: Shal Ngo
Music: Found Objects

The “It starts with Sharpie,”campaign soon probed the next evolution of a campaign,  “Uncap what’s inside.” This multichannel campaign includes new packaging and a newly redesigned website at Sharpie.com, which nicely showcases the work of Boey and others in the “Sharpie Squad.” The site also encourages fans to send in their own Sharpie-produced artwork for a chance to be featured on their website and YouTube channel

"Uncap What's Inside Campaign"  Sharpie's Poster Paint markers

“Uncap What’s Inside Campaign” Sharpie’s Poster Paint markers

Highlighting the Sharpie twin  tip marker

“Uncap What’s Inside” Introducing the Sharpie twin tip marker

"Uncap what's inside" Twin Tip Marker

“Uncap what’s inside” Twin Tip Marker

"Uncap What's Inside" Sharpie Twin Tip marker

“Uncap What’s Inside” Sharpie Twin Tip marker

 

Clever print ads were recently created by Miami Ad School students.  These images depict how behind every great ad, “It all started with a Sharpie”.

 

Macintosh's Meeting of the Minds

Inside Macintosh’s Meeting of the Mind

Perfecting the Playboy logo

Perfecting the Playboy logo

"It all started with Sharpie"  Rolling Stones

Doodling one of the most renowned logos for  Rolling Stones

 

These ads are but only a few of Sharpie’s extensive, intriguing rolodex of campaigns.   They  not only market the Sharpie brand, but also gives credit to the Artists who faithfully use this tool probably as much as they use their toothbrush!  The art department at Sharpie doesn’t just stop at their Headquarters -It is as infinite as there are artists with a creative Eureka look to sketch down their new work.