By London “The Branding Blogger”
In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion. If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.
Kate Spade’s style is more sleek and conservative and although Coach has a collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections. It is believed that this merger took place to increase more sales in the Millennial Demographic.
Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities together:
Hayes street fabric mini isobel
This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.
Haute stuff parrot cage bag
This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses
These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.
With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.