TBT: Throwback (Brand) Thursday -The Nestlé Wonderball

By London

5b7a48cb8cb2f5bd1cf279c5d25c4b8bIf you grew up in the 90’s,  you had to have Wonder-Wondered what’s in a Wonder Ball at least one time in your life.  This American brand of chocolate was manufactured by Nestlé in the early 1990’s.  Originally called Nestlé Magic Ball, the product’s slogan was “What’s in the Wonder Ball?”   Nestlé co-branded with Disney where the hollow spherical chocolate candy shell was filled with candy and small Disney and Pokémon figurines.  The jingle then was:

“What’s inside Nestle Magic Ball? What’s inside the sparkling foil? What’s inside the sparkling foil? What’s inside the chocolate ball? What’s inside the Nestle Chocolate? What’s inside the ball and pop? What’s inside the ball and pop lid? Wow it’s Hercules! Wow it’s Simba! Dalmatians, or Aladdin. All from Disney. They’re hidden inside! A surprise in a ball, in chocolate, in foil in a box! What’s inside? What’s inside? What will you find in yours?”

Years later, under the management of Frankford Candy & Chocolate Company, re-branding through eye-catching packaging and a catchier jingle, this chocolatey snack is a fond memory to many late 80’s and 90’s babies nationwide.  Check out the clip below and relive your childhood with this blast from the past.

 

Klondike: Sex sells -Even for a frozen dessert!

By London
Originating from a Switzerland dairy farm in the 1900’s it seems as if Klondike is spicing up their chilly, dessert treat with their new provocative commercial. -Sex sells, even with ice cream!

From the “What would you do for a Klondike Bar” tag, the Good Humor dessert line has released a new alluring slogan “Best ice-cream bar ever conceived”

The newest commercial targets the male shopper’s adult-movie-addled brain as it depicts a milk chocolate ice cream bar and a strikingly tall and slender chocolate bar nurse. The visual blends real world assimilation and animation. Greg Smith, chief creative officer at VIA Agency made the statement “A ton of ads use animated characters. So we made the decision to shoot as much as we could in camera. The awkwardness of putting ‘real’ characters on ‘real’ sets and then animating their eyes, arms and legs made it different and it helped us stay true to the lo-fi vibe we wanted to portray.”

In addition to 30 seconds of chocolaty seduction targeted to the viewer’s taste buds, Klondike has partnered with CollegeHumor to produce a comedy series about the couple. The series also introduces “peanut” child of the two dynamic treats.

Klondike has evolved from the simple innocence of asking random people “What would they do”, to unlocking a whole new world of  Klondike’s expanded product line by appealing to the male buyer appeasing to their mature humor and sexuality.

Below is one of the original commercials debuted in 1983. An elderly reserved man is asked if he would make monkey sounds for “that chocolate coated ice cream”. Initially, he bashfully declines then after a second thought, he throws all of his personal judgements out the window and let’s himself free as he bangs his chest and performs his best imitation of our hairy primates.