By London “The Branding Blogger”
Johnnie Walker is recognized universally as a premium Scotch Whiskey. Their iconic logo of a poised gentleman confidently striding along successfully depicts the brand’s message, “Keep Walking”.
Keep walking is exactly what this blended Scotch Whiskey label plans to do as it evolves its brand in these changing times.
Behind every strong and successful man is a strong and successful Woman
…and Johnnie Walker has recognized that. In recognition of women who lead the way, Johnnie Walker unveiled Jane Walker, the first-ever female iteration of the brand’s original logo.
The Jane Walker Edition launch this month– just in time for Women’s History Month.
The bottle is retailed at $35 and for every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.
Now in my opinion whiskey has always been a preferred choice for men. I’ve recently noticed that women have taken a liking to whiskey. Resulting in Whiskey manufacturers developing flavored whiskeys in an attempt to expand their reach to the women and younger demographic. This limited edition can potentially spark the interest of the Wonder Women in the Whiskey arena. I myself am a Bourbon girl (The peet and smokiness in Scotch Whiskey is too advanced for my pallet) However, this initiative is too powerful for me not to support. I plan on purchasing my limited edition this week.
Please share your thoughts on the Jane Walker Edition!
- Do you think this is a step in the right direction for Johnnie Walker?
- Can this be a beginning of a new product?
- What can Johnnie Walker/ Diagio do in regards of product development to expand their reach to women consumers?
By London “The Branding Blogger”
I was fortunate to see this HILARIOUS movie about 3 weeks ago at the AMC in Columbus Circle Private Screening . This movie exceeded my expectations. I had no idea what to expect since it was not on my radar until recently.
Malcolm D Lee out did himself directing this movie. The movie reminded me of a In Living Single meets the Hangover. Almost every scene had a moment that resulted in loud, hold my belly, gasp for air laughter. The casting couldn’t have been any better. The chemistry with all of the ladies was refreshing. It was great seeing Jada and Queen Latifa on the Big Screen together. I loved the the scene when they entered the club and that set it off remark was made -Perfection! Tiffany Haddish was surprisingly great. I looked forward to her roles as I think she is simply hilarious! I’m excited to see how she develops as an actor on Hollywood Screens.
Yesterday, Queen Latifa was o Hot 97 Ebro show sharing her insights about the movie. She opened up to how delightful it was working with the talented cast -So much where it didn’t feel like work. She admitted that she planned on going to the theaters several times to see it -Like she did when Set It Off premiered. (It’s THAT Good)
Since I watched the movie, a lot of scenes replay in my mind. The movie inspired me to make memorable moments with my girls as much as possible on the adventures we take this summer.
I definitely plan on going back to the theaters when the movie is released to the public and share this experience again with more friends.
Check below for the Trailer:
I would recommend every lady to grab your girlfriends this weekend and hit the Movies for some bonding and laughs -You wont be disappointed. Especially since you’ll get some ab work in as each scene will have you hanging over your seats , holding your belly due to laughter. Queen Latifa suggested seeing it a couple times because the jokes are back to back and your laughter will cause you to miss another punchline.
Beat the heat this weekend and hit the the air conditioned movies to see Girl Trip.
Feel free to share your insight on the movie!