Game Time: Game of Thrones inspired “Fire and Ice” Commercial

By London “The Branding Blogger”doritos-mountaindew-sb-PAGE-2018

As we approach the Big Game this Sunday, some brands decided to save us the anticipation by leaking teasers for their commercials that will officially air on Game Day.

PepsiCo announced that its two brands -Doritos and Mountain Dew will share air time in a 60- second lip sync battle.

The ad doesn’t focus on the classic Doritos and Mountain Dew products.  Instead, it spotlights two of Pepsico’s newest flavors -Doritos Blaze and Mountain Dew Ice.  The Fire and Ice concept is a nice touch and plays nicely with a Game of Thrones concept.

Game of Thrones star, Peter Dinklage and Morgan Freeman battle it off with cameos from Busta Rhymes and Missy Elliott as their coaches.

Both brands are known for having a passionate fan base.  That said, having the two movie stars have at it in a passionate lip sync battle is a nice touch.

Check the flick below for a “taste” of what to expect

Which Side will you Choose?

After seeing this teaser, it definitely peaked my interest in trying Doritos Blaze and washing it down with MTN Dew ICE.

*Special Feature:  Busta Rhymes and Missy Elliot prep their proteges for the Battle -It’s Showtime!

Ciroc Introduces Their Newest Flavor: Mango

By London “The Branding Blogger”


Diddy does it again!  Just a couple hours ago, he introduces hi newest flavor to his premium line.  Ciroc™ Mango is now in stores. This newest flavor adds to the 8 flavors that are currently being sold:  Ten, Pineapple, Peach, Apple, Coconut, Amaretto, and the Classic Original.


ciroc Mango



In 2007, Sean “Diddy” Combs partnered with Diageo in a groundbreaking strategic alliance to oversee and manage all lifestyle branding and marketing initiatives for Ciroc™ Vodka. Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.” Since collaborating with Ciroc™, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”


ciroc line

ABC’s “The Muppets” Comeback & Immediate Impact in Advertising

By London “The Branding Blogger”

Fall Prime time shows are back and ABC is making a vivid impact with bright, bold, furry creatures.  The Muppets are back and their new show has brought a lot of anticipation.  Rightfully so, created in 1955 by media legend Jim Henson, the Muppets is a revolutionary brand that is a treasured timepiece for generations all over the world.   Kermit, Miss Piggy, and endless Muppet characters stole the show and our hearts.  Coming in an endless variety of shapes and sizes, animals and er..creatures, each Muppet possesses their own unique quirkiness. In which, allows viewers to identify with.  It’s no surprise that Jim Henson’s Muppets’ absurd, self-referential, vaudevillian persona made them pitchmen who revolutionized the Advertising space in the 1950’s.  Brand ambassadors for Wilkin’s Instant Coffee and Purina Dog along with featuring in internal IBM training’s and various talk shows, The Muppet have a stickiness that’s attention grabbing. 
Originally aired in 1976- 1981 known as the “Muppet Show” and then revived in 1996 as ABC’s “Muppet’s Tonight”, was an Emmy Award winning prime time television series that included various skits, jokes, and a long line of guest appearances.  It was a point as a celebrity make an appearance and promote their next project. 

Muppets Main Cast

This time around, ABC’s The Muppet’s are charged up and ready to put on a good show in a “Mocumentary” style bringing up modern topics around relationships,romances, and other human desires.  Developed by Bob Kushell and Bill Brady, it’s safe to assume that this show will not be a flop.  Bob Kushell’s satirical writing styles matched with Bill Prady’s contribution in the Jim Henson Hour, Muppets Classic Theater, and Muppet Specials is assuring and should put viewer’s at ease that they won’t fuck up a somewhat delightful childhood memory. Familiar felt faces along with some new characters and a new Twitter account made ABC’s a trending topic leading up to the show’s premiere.
Now the moment that you all have been waiting for -11 minutes of Promos & Spoilers in honor of this season’s Muppet’s on ABC.
With a little airtime from Tracee Ellis Ross, Kerry Washington, Ken Long, and a plethora of other ABC celebrity cameos, these commercials are incredibly entertaining.  It makes you wonder, will this show be a huge part in bringing back a vintage style of advertising that seemed to work so well years ago? Should we expect to see more cameos from these lovable, attention grabbing fabricated creatures?  Well it already has begun… In the Superbowl 2014 Commercial:  The Muppet’s hit the road and most recently a Lending Tree commercial, its obvious to marketers that Muppet’s are the secret sauce to an effective commercial.

TBT: Throwback (Brand) Thursday -The Nestlé Wonderball

By London

5b7a48cb8cb2f5bd1cf279c5d25c4b8bIf you grew up in the 90’s,  you had to have Wonder-Wondered what’s in a Wonder Ball at least one time in your life.  This American brand of chocolate was manufactured by Nestlé in the early 1990’s.  Originally called Nestlé Magic Ball, the product’s slogan was “What’s in the Wonder Ball?”   Nestlé co-branded with Disney where the hollow spherical chocolate candy shell was filled with candy and small Disney and Pokémon figurines.  The jingle then was:

“What’s inside Nestle Magic Ball? What’s inside the sparkling foil? What’s inside the sparkling foil? What’s inside the chocolate ball? What’s inside the Nestle Chocolate? What’s inside the ball and pop? What’s inside the ball and pop lid? Wow it’s Hercules! Wow it’s Simba! Dalmatians, or Aladdin. All from Disney. They’re hidden inside! A surprise in a ball, in chocolate, in foil in a box! What’s inside? What’s inside? What will you find in yours?”

Years later, under the management of Frankford Candy & Chocolate Company, re-branding through eye-catching packaging and a catchier jingle, this chocolatey snack is a fond memory to many late 80’s and 90’s babies nationwide.  Check out the clip below and relive your childhood with this blast from the past.


A hare-raising stunt

By Lady London 17 April 2014

Billboard for Rabbit Pizza Made from Dead Rabbits:


As we approach the Easter holiday, New Zealand pizza chain Hell Pizza, popular for their attention-grabbing marketing campaigns, has revealed their newest billboard advertisement that has stirred controversy among animal rights activists because it is covered in rabbit skin.  The rabbit ad is Hell Pizza’s latest provocative marketing stunt.  In the past, the restaurant has mailed  out condoms as part of  a promotion for its “Lust” pizza.


Boasting the tagline “Made from real rabbit. Like this billboard,” the sign advertises their newest pie “smoked wild NZ rabbit, toasted pine nuts, and beetroot, and horpito relish, cream cheese, rosemary, and garnished with fresh  spring onions.”

This ad campaign has sparked outrage to to all animal lovers.

the chain took to their Facebook defending the material by arguing that rabbits are “pests”


Do you think this is a tasteless effort in advertising or a unique attempt?  We at Collideascopes think Hell Pizza needs to look for a better Public Relations representative.



Super Bowl 2013 – An “Electrifying” Surprise

With Ray Lewis playing his last game, the Harbough sibling rivalry for the Lombardi Trophy, and the electrifying performance by Beyonce Knowles, there was a lot of excitement with this year’s Super Bowl. There was, however, one surprise that no one was prepared for -The 35 minute Blackout. Yes, half of the Superdome went without power towards the end of the third quarter preventing the game to continue.

As technicians frantically scrambled around trying to resolve this issue, the anxiety of the players and coaches heightened. They were only a few commercials during this unforeseen incident (all CBS in house promos) while the rest of the time was filled with commentary about the players stats and uncertain updates regarding the power failure with the occasional pause for the commentators to collect their thoughts on what they would say next. Clearly, nobody was prepared for something so unexpected. –Especially the owners of CBS. After all, marketers make enormous investments for a 30 second commercial slot. If we were to estimate 4 million dollars per 30 second slot during the duration of the blackout, CBS would have made a womping total of 4.2 billion dollars!

I’m sure next year CBS will be better prepared for any unplanned situations. One thing I would suggest is upselling their advertising slots for any potential delays in the game. If there are no incidents, with the technological advances dealing with the World Wide Web, CBS and the Marketers should create an agreement where the ads that were not featured on television, would be features on the Live Stream for a discounted price.