Dove’s Ad: Nailed it or Marketing Fail?

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By London “The Branding Blogger”

ad

Yesterday,  I woke up to a cluster of posts from outraged people in regards to what seemed to be a failed marketing attempt from Dove.  It is not the first time that Dove was in hot water due to their advertisements.  This time around, the anger was sparked from an image of an African American woman who after taking her shirt off, transformed into a Caucasian woman.  This caused the Internet to break.

Dove immediately dropped the ad and issued a formal apology.  Hours later however, the entire advertisement surfaced.

psa

After looking at the entire ad, I think the outrage was based off of premature assumption.

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By popular demand, see below for the highly anticipated Ad:

 

As you can see, each woman wore a nude shirt.  As they began to remove their shirt, the video frame changed to another woman of a different race.  It seems to me that Dove was simply trying to portray that their product was for everyone of all skin tones.

After watching the entire ad, do you feel as outraged as you did from seeing the initial image that went viral?  Should Dove fire their Advertising Manager?  Please feel free to share your thoughts.

Girls Trip -Out in Theaters TODAY!

By London “The Branding Blogger”

GIRLS TRIP (2017)

 I was fortunate to see this HILARIOUS movie about 3 weeks ago at the AMC in Columbus Circle Private Screening .  This movie exceeded my expectations.  I had no idea what to expect since it was not on my radar until recently.

Malcolm D Lee out did himself directing this movie.  The movie reminded me of a In Living Single meets the Hangover.  Almost every scene had a moment that resulted in loud, hold my belly, gasp for air laughter.  The casting couldn’t have been any better.  The chemistry with all of the ladies was refreshing.  It was great seeing Jada and Queen Latifa on the Big Screen together.  I loved the the scene when they entered the club and that set it off remark was made -Perfection!  Tiffany Haddish  was surprisingly great.  I looked forward to her roles as I think she is simply hilarious!  I’m excited to see how she develops as an actor on Hollywood Screens.
Yesterday, Queen Latifa was o Hot 97 Ebro show sharing her insights about the movie.  She opened up to how delightful it was working with the talented cast -So much where it didn’t feel like work.  She admitted that she planned on going to the theaters several times to see it -Like she did when Set It Off premiered.  (It’s THAT Good)
Since I watched the movie, a lot of scenes replay in my mind.  The movie inspired me to make memorable moments with my girls as much as possible on the adventures we take this summer.
I definitely plan on going back to the theaters when the movie is released to the public and share this experience again with more friends.
Check below for the Trailer:
I would recommend every lady to grab your girlfriends this weekend and hit the Movies for some bonding and laughs -You wont be disappointed.  Especially since you’ll get some ab work in as each scene will have you hanging over your seats , holding your belly due to laughter.  Queen Latifa suggested seeing it a couple times because the jokes are back to back and your laughter will cause you to miss another punchline.
Beat the heat this weekend and hit the the air conditioned movies to see Girl Trip.

Feel free to share your insight on the movie!

Proof that Pretty Girls Like Trap Music in Creative Album Promotion

By London “The Branding Blogger”

 

 

 

A combination of a 808 beat, a repetitive simple hook, and lyrics that either promote guns, drugs, sex, violence or all the above and vualá, Trap Music was invented!

 

June 16th Atlanta bred rapper, 2 Chainz released his fourth album titled Pretty Girls Like Trap Music.  This made me ponder, how true is it that pretty girls like trap music? Well in no time just after his album release, 2 Chainz and his creative team executed a brilliant promotion to gain support from his woman fan base.  In a strategic partnership with Spotify, the Trap rapper announced on his Twitter that the Trap Salon was open for business

trap salon

 

Careful thought was put into every aspect of the salon.  Black, bold graffiti lettering plastered on pink walls.  The album name and lyrics were printed on the pillows that were prompted on the sofas in the pedicure station.  The nail sets also were assigned names of tracks on the album.  This was a great way for Pretty Girls to recognize songs and brought for great conversation starters. Ladies took to Twitter and shared their delight in Two Chainz execution.

 

 

Alas, he didn’t stop there.  The Hair Weave Killer (2 Chainz) also flipped an Atlanta house and renamed it the  Trap House.

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Dressed in all Pink with a Bubble Gum Pink Cadillac in the yard, hip hop fans from all over the nation are  traveling  to Atlanta’s newest land mark for photo ops.   The Trap House has their own Instagram account where users are tagging the location.

 

 

 

 

Clearly, a lot of thought was put into the promotion of this Album.  This brilliant execution is a guarantee that this album will be another record breaking one for the Atlanta Rapper.  Below is the album trailer that was also released where fellow hip hop household names share accolades of the album in studio sessions as it was being produced.

 

Great Job 2 Chains! Collideascopes always appreciates a good marketing execution.  If there was a category for Promotional Execution, you would take home the award with this.

 

This brings me back to the question I previously asked -How true is it that Pretty Girls like Trap Music?  What was ‘Titty Boi’s” angle when he decided to name his fourth album this?  If I was to take a stab at this, my guess would be that the statement is quite true due to a trend that I recently noticed.  I recently held a discussion with a good friend who is a hip hop artist/ engineer.  He grew up in the  Rakim/ Tribe Called Quest days.  His previous work consisted of an array of acoustic instruments and melodic choruses, and thought provoking socially conscious lyrics.  Now that he is rebranding himself  he was slightly reluctant to be fully on board with the newest project.  It dawned on me that his original catalog consisted of records that you can imagine being played in  Open Mic venues that allowed for Live Bands and and older demographic.  While transitioning into the Trap Music Genre, performances would include trips to Gentleman’s clubs, and clubs in the urban areas that attracted young, single adults with a “YOLO” state of mind.  A lot of rappers are flocking to strip clubs to perform these days because it appears that  Trap music is the genre of choice for exotic dancers to twerk to and let loose.  Also, the simplicity in the beat and lyrics also is a good choice for work-out music as we are in the gym working on our summer bods. Hence the declaration, “Pretty Girls Like Trap Music”

It is known that women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY.  Naming his album Pretty Girls Like Trap Music was a smart tactic to gain the support of 2 Chainz fan base.

We’d love for you to share your thoughts as to why you think Pretty Girls Like Trap Music and how you think 2 Chainz album promotion will help the success of this latest project.

 

 

 

 

 

 

 

What Designs to expect as Coach and Kate Spade Combine into One Brand

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By London “The Branding Blogger”

coach-kate-spade

In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.

 

haute stuff parrot cage bag

Haute stuff parrot cage bag

This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses

dora wedges

Dora wedges

These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.

 

 

With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.

 

 

 

 

New Movie Trailer: Collateral Beauty -Starring Will Smith

By London “The Branding Blogger”

collateral-beauty

Today the new Trailer for Collateral Beauty was released and it has some viewers (including myself) scratching their heads on what the true plot of this movie is about.  Starring Academy Award nominee, Will Smith, it seems that he lost his daughter and started writing letter to the universe as a coping method.  To his surprise, his letter is answered by the universe and this is where the adventure begins..

Collateral Beauty Trailer:

 

Critics already are predicting that this is an Academy Award worthy.  What do you think?

Release Date: December 16, 2016

Genre: Drama

Director: David Frankel

Distributed By:  Warner Bros.

Screenplay: Allan Loeb

 

 

So Gone Challenge is the Internet’s Newest Sensation

By London

Move over Kylie Jenner challenge… A new internet phenomenon has 80’s babies excited to partake.  Let’s take a stroll down R&B memory lane.. Who remembers Monica feat Missy Elliot’s hit single, “So Gone”?

In 2003 “So Gone” became Monica’s biggest commercial success in years, reaching number 10 on the US Billboard  Hot 100 and the top of both the Hot R&B/ HipHop Singles & Tracks and Hot Dance Club Play charts

The “So Gone Challenge” is basically people all over social media remixing Monica’s classic rap verse. Celebrities  like Kevin Hart, Dwayne Wade, Chance The Rapper, and even celebrity plastic surgeon, Dr. Miami have all joined in on the online fun.

This challenge gained so much popularity, it was only right for the  originators of the song,  Monica and Missy to participate and remake their original verse:

 

 

Dwayne Wade So Gone Challenge:

“03 it was my Dream 06 it was my team”

 Chance the Rapper So Gone Challenge:

“I got the baddest chick on the planet.  She aint mixed but people ask if she’s half Hispanic”

 

Kevin Hart So Gone Challenge:

“Pool’s in the back full of Pee” -I’m so DONE! LOL

Dr. Miami So Gone Challenge:

“You can keep your Care Credit because I got street cred”

Why So Gone?

According to Vulture, the challenge went viral once Chance the Rapper spit an ode to his girlfriend.  When other celebrities decided to make their own versions, the challenge spread like wildfire and instantly became an internet sensation.

This Challenge was such a phenomenon, independent artists and everyone else were also compelled to join in on the fun.  Below are a few videos of some talented folks who also participated.

Independent Artist So Gone Challenges: 

 Shawni Ladawn (@shawniladawn) :

Part 2…

JZAC (@Jzacmusic):

 Commerce Sargent (@iamcommerce):

Mimzy (@YL.MIMZ):

 

Cashflow Harlem (@cashflowharlem) :

There are over 7million results on YouTube so far and  the clips are becoming more creative in every new upload.  So are you feeling inspired? Well grab a pen and pad and come up with your hottest ’16, upload it yo youtube and make sure to include the hashtag, #SoGoneChallenge!

 

Ciroc Introduces Their Newest Flavor: Mango

By London “The Branding Blogger”

 

Diddy does it again!  Just a couple hours ago, he introduces hi newest flavor to his premium line.  Ciroc™ Mango is now in stores. This newest flavor adds to the 8 flavors that are currently being sold:  Ten, Pineapple, Peach, Apple, Coconut, Amaretto, and the Classic Original.

 

ciroc Mango

 

 

In 2007, Sean “Diddy” Combs partnered with Diageo in a groundbreaking strategic alliance to oversee and manage all lifestyle branding and marketing initiatives for Ciroc™ Vodka. Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.” Since collaborating with Ciroc™, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”

 

ciroc line

Movie Trailer Exclusive! Finding Dory

By London “The Branding Blogger”

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The time has finally arrived for all Pixar fans and most importantly Ellen DeGeneres has been eagerly anticipating..  For those who may have been living under a rock (,like myself) Ellen is the voice of Dory and she’s been heavily pushing for a sequel for years.  Well the time has come my friends, where the hints were finally received by Hollywood.  Yes, the rumors are true.  Pixar has made a sequel to Finding Nemo and it will be out in theaters in June 17, 2016!

Check the exclusive trailer for Pixar’s Finding Dory

 

In Finding Nemo, Nemo was lost in the big blue and his father, Marlon made it his duty to find him.  From the looks of the trailer above, I speculate that Finding Dory will be about Dory’s quest to find herself by tracking her family down.

Since it’s release on Ellen’s page, the trailer has  over 7 million  views on YouTube and “Finding Dory” has over 17 million results on Google within .48 seconds.  Needless to say, there is a gigantic buzz around this sequel to Finding Nemo.

 

Release Date:  June 17, 2016

DirectorAndrew Stanton

Film Series: Finding Nemo

Production CompaniesPixar, Walt Disney Pictures

Story By: Andrew Stanton, Bob Peterson

 

2013:  Ellen Announces Finding Dory

ABC’s “The Muppets” Comeback & Immediate Impact in Advertising

By London “The Branding Blogger”

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Fall Prime time shows are back and ABC is making a vivid impact with bright, bold, furry creatures.  The Muppets are back and their new show has brought a lot of anticipation.  Rightfully so, created in 1955 by media legend Jim Henson, the Muppets is a revolutionary brand that is a treasured timepiece for generations all over the world.   Kermit, Miss Piggy, and endless Muppet characters stole the show and our hearts.  Coming in an endless variety of shapes and sizes, animals and er..creatures, each Muppet possesses their own unique quirkiness. In which, allows viewers to identify with.  It’s no surprise that Jim Henson’s Muppets’ absurd, self-referential, vaudevillian persona made them pitchmen who revolutionized the Advertising space in the 1950’s.  Brand ambassadors for Wilkin’s Instant Coffee and Purina Dog along with featuring in internal IBM training’s and various talk shows, The Muppet have a stickiness that’s attention grabbing. 
Originally aired in 1976- 1981 known as the “Muppet Show” and then revived in 1996 as ABC’s “Muppet’s Tonight”, was an Emmy Award winning prime time television series that included various skits, jokes, and a long line of guest appearances.  It was a point as a celebrity make an appearance and promote their next project. 

Muppets Main Cast


This time around, ABC’s The Muppet’s are charged up and ready to put on a good show in a “Mocumentary” style bringing up modern topics around relationships,romances, and other human desires.  Developed by Bob Kushell and Bill Brady, it’s safe to assume that this show will not be a flop.  Bob Kushell’s satirical writing styles matched with Bill Prady’s contribution in the Jim Henson Hour, Muppets Classic Theater, and Muppet Specials is assuring and should put viewer’s at ease that they won’t fuck up a somewhat delightful childhood memory. Familiar felt faces along with some new characters and a new Twitter account made ABC’s a trending topic leading up to the show’s premiere.
Now the moment that you all have been waiting for -11 minutes of Promos & Spoilers in honor of this season’s Muppet’s on ABC.
With a little airtime from Tracee Ellis Ross, Kerry Washington, Ken Long, and a plethora of other ABC celebrity cameos, these commercials are incredibly entertaining.  It makes you wonder, will this show be a huge part in bringing back a vintage style of advertising that seemed to work so well years ago? Should we expect to see more cameos from these lovable, attention grabbing fabricated creatures?  Well it already has begun… In the Superbowl 2014 Commercial:  The Muppet’s hit the road and most recently a Lending Tree commercial, its obvious to marketers that Muppet’s are the secret sauce to an effective commercial.

TBT: Throwback (Brand) Thursday -The Nestlé Wonderball

By London

5b7a48cb8cb2f5bd1cf279c5d25c4b8bIf you grew up in the 90’s,  you had to have Wonder-Wondered what’s in a Wonder Ball at least one time in your life.  This American brand of chocolate was manufactured by Nestlé in the early 1990’s.  Originally called Nestlé Magic Ball, the product’s slogan was “What’s in the Wonder Ball?”   Nestlé co-branded with Disney where the hollow spherical chocolate candy shell was filled with candy and small Disney and Pokémon figurines.  The jingle then was:

“What’s inside Nestle Magic Ball? What’s inside the sparkling foil? What’s inside the sparkling foil? What’s inside the chocolate ball? What’s inside the Nestle Chocolate? What’s inside the ball and pop? What’s inside the ball and pop lid? Wow it’s Hercules! Wow it’s Simba! Dalmatians, or Aladdin. All from Disney. They’re hidden inside! A surprise in a ball, in chocolate, in foil in a box! What’s inside? What’s inside? What will you find in yours?”

Years later, under the management of Frankford Candy & Chocolate Company, re-branding through eye-catching packaging and a catchier jingle, this chocolatey snack is a fond memory to many late 80’s and 90’s babies nationwide.  Check out the clip below and relive your childhood with this blast from the past.