Johnnie Walker unveils the Jane Walker (Limited) Edition

By London “The Branding Blogger”

keep walking

Johnnie Walker is recognized universally as a premium Scotch Whiskey.  Their iconic logo of a poised gentleman confidently striding along successfully depicts the brand’s message, “Keep Walking”.

Keep walking is exactly  what this blended Scotch Whiskey label plans to do as it evolves its brand in these changing times.

Behind every strong and successful man is a strong and successful Woman

…and Johnnie Walker has recognized that. In recognition of women who lead the way, Johnnie Walker unveiled Jane Walker, the first-ever female iteration of the brand’s original logo.

The Jane Walker Edition launch this month– just in time for Women’s History Month.

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The bottle is retailed at $35 and for every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.

 

Now in my opinion whiskey has always been a preferred choice for men.  I’ve recently noticed that women have taken a liking to whiskey.  Resulting in Whiskey manufacturers developing flavored whiskeys in an attempt to expand their reach to the women and younger demographic.  This limited edition can potentially spark the interest of the Wonder Women in the Whiskey arena.  I myself am a Bourbon girl (The peet and smokiness in Scotch Whiskey is too advanced for my pallet)  However, this initiative is too powerful for me not to support.  I plan on purchasing my limited edition this week.

Please share your thoughts on the Jane Walker Edition!

  • Do you think this is a step in the right direction for Johnnie Walker?
  • Can this be a beginning of a new product?
  • What can Johnnie Walker/ Diagio do in regards of product development to expand their reach to women consumers?

Game Time: Game of Thrones inspired “Fire and Ice” Commercial

By London “The Branding Blogger”doritos-mountaindew-sb-PAGE-2018

As we approach the Big Game this Sunday, some brands decided to save us the anticipation by leaking teasers for their commercials that will officially air on Game Day.

PepsiCo announced that its two brands -Doritos and Mountain Dew will share air time in a 60- second lip sync battle.

The ad doesn’t focus on the classic Doritos and Mountain Dew products.  Instead, it spotlights two of Pepsico’s newest flavors -Doritos Blaze and Mountain Dew Ice.  The Fire and Ice concept is a nice touch and plays nicely with a Game of Thrones concept.

Game of Thrones star, Peter Dinklage and Morgan Freeman battle it off with cameos from Busta Rhymes and Missy Elliott as their coaches.

Both brands are known for having a passionate fan base.  That said, having the two movie stars have at it in a passionate lip sync battle is a nice touch.

Check the flick below for a “taste” of what to expect

Which Side will you Choose?

After seeing this teaser, it definitely peaked my interest in trying Doritos Blaze and washing it down with MTN Dew ICE.

*Special Feature:  Busta Rhymes and Missy Elliot prep their proteges for the Battle -It’s Showtime!

Bruno Mars’ Finesse Video Brings Nostalgic 90’s vibes

By London “The Branding Blogger”

finnesse

Bruno Mars and Cardi B is breaking the internet on this Throwback Thursday morning with their new visual to the song “Finesse”.

If you are a Bruno Mars fan like myself, you know how Bruno has a magic touch with connecting with his fans and making hits that make you rush to the dance floor. The original track is on Bruno’s sophomore album, 24K Magic. This new album gives you a ton of vintage vibes.

Its also only right that Bruno selects the Scarlet raptress Cardi B for the Remix.  Their energy on set compliments each other perfectly.

Bruno Mars dedicates this eye popping music video to what he considers to be his favorite T.V shows of all time.

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“Finesse” has a lot of nostalgic 90’s vibes.  So it’s only right that the video underlines that.

The video pays homage to the 90’s show, In Living Color as the set is a replica of the In Living Color stage.  The dapper duo rocks 90s fashion in colorful clips while breaking out some incredible choreography.

Check the video below and feel free to share your thoughts!

Artist Spotlight: Foe Hun’ed B4 The Love Album Release

By London “The Branding Blogger”

This past Tuesday, I attended the album release of Jersey’s own Foe Hun’ed.  Now a little background… We went to the same high school -Piscataway Highschool, A town in New Jersey that bred quite a few successful folks.

Its incredible to witness how much Foe’s artistry has evolved in just about 5 years.  I remember when he was aspiring to become who he is now. Seeing the passion in his eyes, the dedication and  discipline in his actions, and the enthusiasm while in the booth was inspiring.

Fast Forward to 2017… 2 solo albums under his belt, him and his team Let Roll Records, accessible on Pandora, performing in multiple states, and last but not least, a deal with Priority Records under Universal –this man is executing on his dreams rather effectively

I’ve admired Foe and his team’s execution throughout the years.  Back in 2015, to promote Foe Hun’ed’s “Family Over Everything” (Where Foe came from) Album, he and his team purchased ad space on a billboard in their home town.

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Now let me tell you how real the hate is.. Would you believe just hours after the billboard was displayed, some bitter, jealous HATER burned it down!?  Well that sure backfired because this act of hate actually gave the team MORE exposure when News 12 featured the story of what happened!

Back to the present…. The Listening party was held at Loft 9 in New Brunswick.  Foe Hun’ed gave us a taste of his album.  I did my people watching thing that I have a habit of doing and noticed the entire audience enjoying themselves.  Heck, I ended up breaking my own damn curfew because i was truly enjoying the moment and connecting with these tracks -One in particular, For a Reason.  Which actually is played in the promo collage above.

From what I heard, this new album tells a story.  There are some party hits and songs you can blast either on your way to the gym or  as you prepare to roll up your sleeves and tackle an obstacle you may be facing.

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Call -To-Action:

Support your Independent Artists!

Pre-Order B4 the Love on iTtunes 

Album Release Date:  November 24th

Upcoming Events:  B4 The Love Album Release Party |9pm-3am|Envy Nightclub 323 N Broad Street Elizabeth, NJ

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“No Shea-ve November” -Shea Moisture Define Your Beard Campaign

By London “The Branding Blogger”

Shea Moisture Campaign

Taking advantage of the trend, No Shave November, Shea moisture released their #DefineYourbeard Campaign November 1st.

For the past few years now, it’s become part of the millennial culture for men to spend special attention to their facial hair.  Much so that there has been a tremendous surge in products and services that cater to the this bearded community.

It only makes sense that Shea Moisture (Predominantly known for hair and skin care products) expanded their product line to cater to men.

Take a look at the new commercial that is quite frankly, a “thirst trap” for all females who appreciate a man with a beard:

 

Shea Moisture expanded their product line to cater to the needs of men about a year ago but the beard line is fairly new to the market.

There are 4 products men can use to keep their beards immaculately masculine:

  • Maracuja Oil & Shea Butter Beard Balm Shape, Smooth & Define
  • Maracuja Oil & Shea Butter Beard Wash Deep Clean & Refresh
  • Maracuja Oil & Shea Butter Full Beard Detangler Soften Hair & Ease Out Knots
  • Maracuja & Shea Oils Beard Conditioning Oil

 

 

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So, to the men who accepted the challenge of No shave November, Shea Moisture is a good choice to keep your beard lustrous, soft, clean, and healthy!

Dove’s Ad: Nailed it or Marketing Fail?

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By London “The Branding Blogger”

ad

Yesterday,  I woke up to a cluster of posts from outraged people in regards to what seemed to be a failed marketing attempt from Dove.  It is not the first time that Dove was in hot water due to their advertisements.  This time around, the anger was sparked from an image of an African American woman who after taking her shirt off, transformed into a Caucasian woman.  This caused the Internet to break.

Dove immediately dropped the ad and issued a formal apology.  Hours later however, the entire advertisement surfaced.

psa

After looking at the entire ad, I think the outrage was based off of premature assumption.

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By popular demand, see below for the highly anticipated Ad:

 

As you can see, each woman wore a nude shirt.  As they began to remove their shirt, the video frame changed to another woman of a different race.  It seems to me that Dove was simply trying to portray that their product was for everyone of all skin tones.

After watching the entire ad, do you feel as outraged as you did from seeing the initial image that went viral?  Should Dove fire their Advertising Manager?  Please feel free to share your thoughts.

Girls Trip -Out in Theaters TODAY!

By London “The Branding Blogger”

GIRLS TRIP (2017)

 I was fortunate to see this HILARIOUS movie about 3 weeks ago at the AMC in Columbus Circle Private Screening .  This movie exceeded my expectations.  I had no idea what to expect since it was not on my radar until recently.

Malcolm D Lee out did himself directing this movie.  The movie reminded me of a In Living Single meets the Hangover.  Almost every scene had a moment that resulted in loud, hold my belly, gasp for air laughter.  The casting couldn’t have been any better.  The chemistry with all of the ladies was refreshing.  It was great seeing Jada and Queen Latifa on the Big Screen together.  I loved the the scene when they entered the club and that set it off remark was made -Perfection!  Tiffany Haddish  was surprisingly great.  I looked forward to her roles as I think she is simply hilarious!  I’m excited to see how she develops as an actor on Hollywood Screens.
Yesterday, Queen Latifa was o Hot 97 Ebro show sharing her insights about the movie.  She opened up to how delightful it was working with the talented cast -So much where it didn’t feel like work.  She admitted that she planned on going to the theaters several times to see it -Like she did when Set It Off premiered.  (It’s THAT Good)
Since I watched the movie, a lot of scenes replay in my mind.  The movie inspired me to make memorable moments with my girls as much as possible on the adventures we take this summer.
I definitely plan on going back to the theaters when the movie is released to the public and share this experience again with more friends.
Check below for the Trailer:
I would recommend every lady to grab your girlfriends this weekend and hit the Movies for some bonding and laughs -You wont be disappointed.  Especially since you’ll get some ab work in as each scene will have you hanging over your seats , holding your belly due to laughter.  Queen Latifa suggested seeing it a couple times because the jokes are back to back and your laughter will cause you to miss another punchline.
Beat the heat this weekend and hit the the air conditioned movies to see Girl Trip.

Feel free to share your insight on the movie!

Proof that Pretty Girls Like Trap Music in Creative Album Promotion

By London “The Branding Blogger”

 

 

 

A combination of a 808 beat, a repetitive simple hook, and lyrics that either promote guns, drugs, sex, violence or all the above and vualá, Trap Music was invented!

 

June 16th Atlanta bred rapper, 2 Chainz released his fourth album titled Pretty Girls Like Trap Music.  This made me ponder, how true is it that pretty girls like trap music? Well in no time just after his album release, 2 Chainz and his creative team executed a brilliant promotion to gain support from his woman fan base.  In a strategic partnership with Spotify, the Trap rapper announced on his Twitter that the Trap Salon was open for business

trap salon

 

Careful thought was put into every aspect of the salon.  Black, bold graffiti lettering plastered on pink walls.  The album name and lyrics were printed on the pillows that were prompted on the sofas in the pedicure station.  The nail sets also were assigned names of tracks on the album.  This was a great way for Pretty Girls to recognize songs and brought for great conversation starters. Ladies took to Twitter and shared their delight in Two Chainz execution.

 

 

Alas, he didn’t stop there.  The Hair Weave Killer (2 Chainz) also flipped an Atlanta house and renamed it the  Trap House.

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Dressed in all Pink with a Bubble Gum Pink Cadillac in the yard, hip hop fans from all over the nation are  traveling  to Atlanta’s newest land mark for photo ops.   The Trap House has their own Instagram account where users are tagging the location.

 

 

 

 

Clearly, a lot of thought was put into the promotion of this Album.  This brilliant execution is a guarantee that this album will be another record breaking one for the Atlanta Rapper.  Below is the album trailer that was also released where fellow hip hop household names share accolades of the album in studio sessions as it was being produced.

 

Great Job 2 Chains! Collideascopes always appreciates a good marketing execution.  If there was a category for Promotional Execution, you would take home the award with this.

 

This brings me back to the question I previously asked -How true is it that Pretty Girls like Trap Music?  What was ‘Titty Boi’s” angle when he decided to name his fourth album this?  If I was to take a stab at this, my guess would be that the statement is quite true due to a trend that I recently noticed.  I recently held a discussion with a good friend who is a hip hop artist/ engineer.  He grew up in the  Rakim/ Tribe Called Quest days.  His previous work consisted of an array of acoustic instruments and melodic choruses, and thought provoking socially conscious lyrics.  Now that he is rebranding himself  he was slightly reluctant to be fully on board with the newest project.  It dawned on me that his original catalog consisted of records that you can imagine being played in  Open Mic venues that allowed for Live Bands and and older demographic.  While transitioning into the Trap Music Genre, performances would include trips to Gentleman’s clubs, and clubs in the urban areas that attracted young, single adults with a “YOLO” state of mind.  A lot of rappers are flocking to strip clubs to perform these days because it appears that  Trap music is the genre of choice for exotic dancers to twerk to and let loose.  Also, the simplicity in the beat and lyrics also is a good choice for work-out music as we are in the gym working on our summer bods. Hence the declaration, “Pretty Girls Like Trap Music”

It is known that women are the world’s most powerful consumers, and their impact on the economy is growing every year. The global incomes of women are predicted to reach a staggering $18 trillion by 2018, according to global professional services firm EY.  Naming his album Pretty Girls Like Trap Music was a smart tactic to gain the support of 2 Chainz fan base.

We’d love for you to share your thoughts as to why you think Pretty Girls Like Trap Music and how you think 2 Chainz album promotion will help the success of this latest project.

 

 

 

 

 

 

 

What Designs to expect as Coach and Kate Spade Combine into One Brand

By London “The Branding Blogger”

coach-kate-spade

In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped fabric and trimmed with black leather, this new version of our hayes street mini isobel is as chic as it is practical.

 

haute stuff parrot cage bag

Haute stuff parrot cage bag

This wicker and-leather wristlet is made to look like a bamboo birdcage playful touch to everything from jeans to dresses

dora wedges

Dora wedges

These patent wedges boast a heel that’s made to look like a (very stylish) taco truck–they’re perfect with jeans, shorts and solid-hued sundresses.

 

 

With the playful designs, the probability of grabbing the attention (and dollars) from the Millennial demographic who tend to be more attracted to accent accessories, color blocking, and making statements is very promising.

 

 

 

 

New Movie Trailer: Collateral Beauty -Starring Will Smith

By London “The Branding Blogger”

collateral-beauty

Today the new Trailer for Collateral Beauty was released and it has some viewers (including myself) scratching their heads on what the true plot of this movie is about.  Starring Academy Award nominee, Will Smith, it seems that he lost his daughter and started writing letter to the universe as a coping method.  To his surprise, his letter is answered by the universe and this is where the adventure begins..

Collateral Beauty Trailer:

 

Critics already are predicting that this is an Academy Award worthy.  What do you think?

Release Date: December 16, 2016

Genre: Drama

Director: David Frankel

Distributed By:  Warner Bros.

Screenplay: Allan Loeb