By London “The Branding Blogger”
Johnnie Walker is recognized universally as a premium Scotch Whiskey. Their iconic logo of a poised gentleman confidently striding along successfully depicts the brand’s message, “Keep Walking”.
Keep walking is exactly what this blended Scotch Whiskey label plans to do as it evolves its brand in these changing times.
Behind every strong and successful man is a strong and successful Woman
…and Johnnie Walker has recognized that. In recognition of women who lead the way, Johnnie Walker unveiled Jane Walker, the first-ever female iteration of the brand’s original logo.
The Jane Walker Edition launch this month– just in time for Women’s History Month.
The bottle is retailed at $35 and for every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.
Now in my opinion whiskey has always been a preferred choice for men. I’ve recently noticed that women have taken a liking to whiskey. Resulting in Whiskey manufacturers developing flavored whiskeys in an attempt to expand their reach to the women and younger demographic. This limited edition can potentially spark the interest of the Wonder Women in the Whiskey arena. I myself am a Bourbon girl (The peet and smokiness in Scotch Whiskey is too advanced for my pallet) However, this initiative is too powerful for me not to support. I plan on purchasing my limited edition this week.
Please share your thoughts on the Jane Walker Edition!
- Do you think this is a step in the right direction for Johnnie Walker?
- Can this be a beginning of a new product?
- What can Johnnie Walker/ Diagio do in regards of product development to expand their reach to women consumers?