July 15th: Brands and Bellini’s Visionary Brunch

By London “The Branding Blogger”

I am hosting my very first Brands and Bellini’s Visionary Brunch July 15th in New Brunswick New Jersey. Brands and Belinis Visionary Brunch’s mission is to focus on building partnerships with dreamers alike through the power of collaboration. Powered by Collideascopes, this event to network across, grow personal brands and create a space where brands can build mutually beneficial relationships whether it be in beauty, fashion, technology, skincare, or any other industry; whether you are starting tomorrow or have been in the game for years – all are welcome.This event will feature a panel of influencers in several industries and years of experience. Our panelists will have the opportunity to share their tools, how they’ve worked their way to their current status and how they are continuing to work while building their brand.Location: Above Arts Studio 55 b Morris Ave New Brunswick, NJDate: July 15, 2018Time: 11am -3pmBrunch| Build Relationships| Develop Skills together| Party!

Johnnie Walker unveils the Jane Walker (Limited) Edition

By London “The Branding Blogger”

keep walking

Johnnie Walker is recognized universally as a premium Scotch Whiskey.  Their iconic logo of a poised gentleman confidently striding along successfully depicts the brand’s message, “Keep Walking”.

Keep walking is exactly  what this blended Scotch Whiskey label plans to do as it evolves its brand in these changing times.

Behind every strong and successful man is a strong and successful Woman

…and Johnnie Walker has recognized that. In recognition of women who lead the way, Johnnie Walker unveiled Jane Walker, the first-ever female iteration of the brand’s original logo.

The Jane Walker Edition launch this month– just in time for Women’s History Month.

jane walker

 

The bottle is retailed at $35 and for every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.

 

Now in my opinion whiskey has always been a preferred choice for men.  I’ve recently noticed that women have taken a liking to whiskey.  Resulting in Whiskey manufacturers developing flavored whiskeys in an attempt to expand their reach to the women and younger demographic.  This limited edition can potentially spark the interest of the Wonder Women in the Whiskey arena.  I myself am a Bourbon girl (The peet and smokiness in Scotch Whiskey is too advanced for my pallet)  However, this initiative is too powerful for me not to support.  I plan on purchasing my limited edition this week.

Please share your thoughts on the Jane Walker Edition!

  • Do you think this is a step in the right direction for Johnnie Walker?
  • Can this be a beginning of a new product?
  • What can Johnnie Walker/ Diagio do in regards of product development to expand their reach to women consumers?