Dove’s Ad: Nailed it or Marketing Fail?

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By London “The Branding Blogger”

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Yesterday,  I woke up to a cluster of posts from outraged people in regards to what seemed to be a failed marketing attempt from Dove.  It is not the first time that Dove was in hot water due to their advertisements.  This time around, the anger was sparked from an image of an African American woman who after taking her shirt off, transformed into a Caucasian woman.  This caused the Internet to break.

Dove immediately dropped the ad and issued a formal apology.  Hours later however, the entire advertisement surfaced.

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After looking at the entire ad, I think the outrage was based off of premature assumption.

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By popular demand, see below for the highly anticipated Ad:

 

As you can see, each woman wore a nude shirt.  As they began to remove their shirt, the video frame changed to another woman of a different race.  It seems to me that Dove was simply trying to portray that their product was for everyone of all skin tones.

After watching the entire ad, do you feel as outraged as you did from seeing the initial image that went viral?  Should Dove fire their Advertising Manager?  Please feel free to share your thoughts.

2 comments on “Dove’s Ad: Nailed it or Marketing Fail?

  1. Imani Tahira says:

    ok, so you got me. I was about to go nuts when I saw the images on social media. But that’s the scary thing. People need to do research and really draw their conclusions after all initial speculations start to arise. Now I see, ok they were trying to push the envelope in a positive way but since the world is so f’ed up, our defense mechanisms come out HARD core. At least we know some people will fight for injustice. Some.

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