Ciroc Introduces Their Newest Flavor: Mango

By London “The Branding Blogger”

 

Diddy does it again!  Just a couple hours ago, he introduces hi newest flavor to his premium line.  Ciroc™ Mango is now in stores. This newest flavor adds to the 8 flavors that are currently being sold:  Ten, Pineapple, Peach, Apple, Coconut, Amaretto, and the Classic Original.

 

ciroc Mango

 

 

In 2007, Sean “Diddy” Combs partnered with Diageo in a groundbreaking strategic alliance to oversee and manage all lifestyle branding and marketing initiatives for Ciroc™ Vodka. Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.” Since collaborating with Ciroc™, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”

 

ciroc line

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s