By London “The Branding Blogger”
Diddy does it again! Just a couple hours ago, he introduces hi newest flavor to his premium line. Ciroc™ Mango is now in stores. This newest flavor adds to the 8 flavors that are currently being sold: Ten, Pineapple, Peach, Apple, Coconut, Amaretto, and the Classic Original.
In 2007, Sean “Diddy” Combs partnered with Diageo in a groundbreaking strategic alliance to oversee and manage all lifestyle branding and marketing initiatives for Ciroc™ Vodka. Combs said he wanted to work with Diageo because the company understood that “I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder.” Since collaborating with Ciroc™, Combs has heavily contributed to make this brand a household name. “They’re looking for something that tastes like their lifestyle,” he said. “It’s that trendsetter, that hipster, someone who’s looking for luxury and looking for something better.”