ABC’s “The Muppets” Comeback & Immediate Impact in Advertising

By London “The Branding Blogger”

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Fall Prime time shows are back and ABC is making a vivid impact with bright, bold, furry creatures.  The Muppets are back and their new show has brought a lot of anticipation.  Rightfully so, created in 1955 by media legend Jim Henson, the Muppets is a revolutionary brand that is a treasured timepiece for generations all over the world.   Kermit, Miss Piggy, and endless Muppet characters stole the show and our hearts.  Coming in an endless variety of shapes and sizes, animals and er..creatures, each Muppet possesses their own unique quirkiness. In which, allows viewers to identify with.  It’s no surprise that Jim Henson’s Muppets’ absurd, self-referential, vaudevillian persona made them pitchmen who revolutionized the Advertising space in the 1950’s.  Brand ambassadors for Wilkin’s Instant Coffee and Purina Dog along with featuring in internal IBM training’s and various talk shows, The Muppet have a stickiness that’s attention grabbing. 
Originally aired in 1976- 1981 known as the “Muppet Show” and then revived in 1996 as ABC’s “Muppet’s Tonight”, was an Emmy Award winning prime time television series that included various skits, jokes, and a long line of guest appearances.  It was a point as a celebrity make an appearance and promote their next project. 

Muppets Main Cast


This time around, ABC’s The Muppet’s are charged up and ready to put on a good show in a “Mocumentary” style bringing up modern topics around relationships,romances, and other human desires.  Developed by Bob Kushell and Bill Brady, it’s safe to assume that this show will not be a flop.  Bob Kushell’s satirical writing styles matched with Bill Prady’s contribution in the Jim Henson Hour, Muppets Classic Theater, and Muppet Specials is assuring and should put viewer’s at ease that they won’t fuck up a somewhat delightful childhood memory. Familiar felt faces along with some new characters and a new Twitter account made ABC’s a trending topic leading up to the show’s premiere.
Now the moment that you all have been waiting for -11 minutes of Promos & Spoilers in honor of this season’s Muppet’s on ABC.
With a little airtime from Tracee Ellis Ross, Kerry Washington, Ken Long, and a plethora of other ABC celebrity cameos, these commercials are incredibly entertaining.  It makes you wonder, will this show be a huge part in bringing back a vintage style of advertising that seemed to work so well years ago? Should we expect to see more cameos from these lovable, attention grabbing fabricated creatures?  Well it already has begun… In the Superbowl 2014 Commercial:  The Muppet’s hit the road and most recently a Lending Tree commercial, its obvious to marketers that Muppet’s are the secret sauce to an effective commercial.