Sharpie has always been a handy tool illustrators used to break down any barrier in the way of their Creative realm. It’s only right that their ads leave lasting impressions keeping consumers happily engaged.
The chisel, paintbrush, and canvas all made it on a page of an Art 101 book. However, we may sometimes forget the critical role a Sharpie plays in a Creative’s career path. Sharpie received the prestigious 2012 TED Award for “Ads Worth Spreading” . Highlighting inspirational testimonies of designers storyboard scribbling success stories. One video that soley an s emotional selling point is the flick with Sharpie Squad member Cheeming Boey, a young Californian illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie Illustrations on Styrofoam cups reminding us that it can all start with Sharpie.
This video was one of a 3 video Back to school campaign created by Draftfcb in Chicago— starring quirky Sharpie users, who use the implements as tools of self-expression.
The second video stars Mark Rivard, who creates custom skateboard designs with Sharpies:
Erica Domesek, uses a Sharpie fabric marker to turn a pencil case into a purse:
Campaign: “It Starts With Sharpie”
Agency: Draftfcb, Chicago
Creative Director: Gigi Carroll
Copywriter: Troy Burrows
Producer: Kelly Durham
Production/Editing Company: Macula
Director: Shal Ngo
Music: Found Objects
The “It starts with Sharpie,”campaign soon probed the next evolution of a campaign, “Uncap what’s inside.” This multichannel campaign includes new packaging and a newly redesigned website at Sharpie.com, which nicely showcases the work of Boey and others in the “Sharpie Squad.” The site also encourages fans to send in their own Sharpie-produced artwork for a chance to be featured on their website and YouTube channel
Clever print ads were recently created by Miami Ad School students. These images depict how behind every great ad, “It all started with a Sharpie”.
These ads are but only a few of Sharpie’s extensive, intriguing rolodex of campaigns. They not only market the Sharpie brand, but also gives credit to the Artists who faithfully use this tool probably as much as they use their toothbrush! The art department at Sharpie doesn’t just stop at their Headquarters -It is as infinite as there are artists with a creative Eureka look to sketch down their new work.