Food Packaging: Who needs it?

3

By London

np-home2

We often overlook the importance Packaging plays in the Marketing Mix of a company but good packaging done right will never cause us to overlook the product in the grocery aisle. Food is a central part of our culture, so it’s no surprise that there’s been an explosion of great food packaging design to go along with the rise in food products We’ve scouted the web for what we believe some very unique food and drink packaging designs.

The cover of the container is multi-functional. Aside from being a cover, the handle can be used as a spoon to scope the butter.

The cover of the container is multi-functional. Aside from being a cover, the handle can be used as a spoon to scope the butter.

Thelma's Cookies: Ordinary packaging is turned into an oven with delicious treats inside.

Thelma’s Cookies: Ordinary packaging is turned into an oven with delicious treats inside.

The package has a picture of a man with an afro hair but the hair portion is transparent so that the color of the cookie gives the black color for the hair.

The package has a picture of a man with an afro hair but the hair portion is transparent so that the color of the cookie gives the black color for the hair.

Doritos comes with this ingenious diagonal packaging.

Doritos comes with this ingenious diagonal packaging.

Coca Cola's stylish cup design monitors the level of soda as the drinker quenches their thirst.

Coca Cola’s stylish cup design monitors the level of soda as the drinker quenches their thirst.

Friss Eggs three-dimensional packaging is captivating but the bare sides give eggs the risk of breaking.

Friss Eggs three-dimensional packaging is captivating but the bare sides give eggs the risk of breaking.

This is a simply gorgeous packaging design for a premium extra-virgin olive oil brand.  The packaging positions the product as a luxury ingredient, not just something to splash on a salad.

This is a simply gorgeous packaging design for a premium extra-virgin olive oil brand. The packaging positions the product as a luxury ingredient, not just something to splash on a salad.

 

 

 

 

 

 

 

 

 

Smirnoff:  The bottle can be peeled, which gives an impression as if you are peeling a fruit.

Smirnoff: The bottle can be peeled, which gives an impression as if you are peeling a fruit.

Sharpie: The Permanent Mark on Brands

By London

LeaveYourMark_Wall06

 Sharpie has always been a handy tool illustrators used to break down any barrier in the way of their Creative realm.  It’s only right that their ads leave lasting impressions keeping consumers happily engaged.

47213979_7053_468534_widgetBelow, are a few cool and attention-grabbing  campaigns that has helped Sharpie leave its mark  in whiteboard sessions and projects around the world.

 

The chisel, paintbrush, and canvas all made it on a page of an Art 101 book.  However, we may sometimes forget the critical role a Sharpie plays in a Creative’s career path. Sharpie received the prestigious 2012 TED Award for “Ads Worth Spreading” . Highlighting inspirational testimonies of designers storyboard scribbling success stories.  One video that soley an s emotional selling point is the flick with Sharpie Squad member Cheeming Boey,  a young Californian illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie Illustrations on Styrofoam cups reminding us that it can all start with Sharpie.

 

This video was one of a 3 video Back to school campaign created by Draftfcb in Chicago— starring quirky Sharpie users, who use the implements as tools of self-expression.

The second video stars Mark Rivard, who creates custom skateboard designs with Sharpies:

Erica Domesek, uses a Sharpie fabric marker to turn a pencil case into a purse:

CREDITS:
Client: Sharpie
Campaign: “It Starts With Sharpie”
Agency: Draftfcb, Chicago
Creative Director: Gigi Carroll
Copywriter: Troy Burrows
Producer: Kelly Durham
Production/Editing Company: Macula
Director: Shal Ngo
Music: Found Objects

The “It starts with Sharpie,”campaign soon probed the next evolution of a campaign,  “Uncap what’s inside.” This multichannel campaign includes new packaging and a newly redesigned website at Sharpie.com, which nicely showcases the work of Boey and others in the “Sharpie Squad.” The site also encourages fans to send in their own Sharpie-produced artwork for a chance to be featured on their website and YouTube channel

"Uncap What's Inside Campaign"  Sharpie's Poster Paint markers

“Uncap What’s Inside Campaign” Sharpie’s Poster Paint markers

Highlighting the Sharpie twin  tip marker

“Uncap What’s Inside” Introducing the Sharpie twin tip marker

"Uncap what's inside" Twin Tip Marker

“Uncap what’s inside” Twin Tip Marker

"Uncap What's Inside" Sharpie Twin Tip marker

“Uncap What’s Inside” Sharpie Twin Tip marker

 

Clever print ads were recently created by Miami Ad School students.  These images depict how behind every great ad, “It all started with a Sharpie”.

 

Macintosh's Meeting of the Minds

Inside Macintosh’s Meeting of the Mind

Perfecting the Playboy logo

Perfecting the Playboy logo

"It all started with Sharpie"  Rolling Stones

Doodling one of the most renowned logos for  Rolling Stones

 

These ads are but only a few of Sharpie’s extensive, intriguing rolodex of campaigns.   They  not only market the Sharpie brand, but also gives credit to the Artists who faithfully use this tool probably as much as they use their toothbrush!  The art department at Sharpie doesn’t just stop at their Headquarters -It is as infinite as there are artists with a creative Eureka look to sketch down their new work.