Originating from a Switzerland dairy farm in the 1900’s it seems as if Klondike is spicing up their chilly, dessert treat with their new provocative commercial. -Sex sells, even with ice cream!
From the “What would you do for a Klondike Bar” tag, the Good Humor dessert line has released a new alluring slogan “Best ice-cream bar ever conceived”
The newest commercial targets the male shopper’s adult-movie-addled brain as it depicts a milk chocolate ice cream bar and a strikingly tall and slender chocolate bar nurse. The visual blends real world assimilation and animation. Greg Smith, chief creative officer at VIA Agency made the statement “A ton of ads use animated characters. So we made the decision to shoot as much as we could in camera. The awkwardness of putting ‘real’ characters on ‘real’ sets and then animating their eyes, arms and legs made it different and it helped us stay true to the lo-fi vibe we wanted to portray.”
In addition to 30 seconds of chocolaty seduction targeted to the viewer’s taste buds, Klondike has partnered with CollegeHumor to produce a comedy series about the couple. The series also introduces “peanut” child of the two dynamic treats.
Klondike has evolved from the simple innocence of asking random people “What would they do”, to unlocking a whole new world of Klondike’s expanded product line by appealing to the male buyer appeasing to their mature humor and sexuality.
Below is one of the original commercials debuted in 1983. An elderly reserved man is asked if he would make monkey sounds for “that chocolate coated ice cream”. Initially, he bashfully declines then after a second thought, he throws all of his personal judgements out the window and let’s himself free as he bangs his chest and performs his best imitation of our hairy primates.