A hare-raising stunt

By Lady London 17 April 2014

Billboard for Rabbit Pizza Made from Dead Rabbits:

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As we approach the Easter holiday, New Zealand pizza chain Hell Pizza, popular for their attention-grabbing marketing campaigns, has revealed their newest billboard advertisement that has stirred controversy among animal rights activists because it is covered in rabbit skin.  The rabbit ad is Hell Pizza’s latest provocative marketing stunt.  In the past, the restaurant has mailed  out condoms as part of  a promotion for its “Lust” pizza.

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Boasting the tagline “Made from real rabbit. Like this billboard,” the sign advertises their newest pie “smoked wild NZ rabbit, toasted pine nuts, and beetroot, and horpito relish, cream cheese, rosemary, and garnished with fresh  spring onions.”

This ad campaign has sparked outrage to to all animal lovers.

the chain took to their Facebook defending the material by arguing that rabbits are “pests”

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Do you think this is a tasteless effort in advertising or a unique attempt?  We at Collideascopes think Hell Pizza needs to look for a better Public Relations representative.

 

 

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