March Madness marketers run the ambush route

High-priced ads and sponsorship fees lead to more ambush marketing.  Companies use subtle techniques to link themselves to March Maddness.

http://www.smartbrief.com/redirect.action?link=http%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2Fbusiness%2F2013%2F03%2F17%2Fmarch-madness-final-four-pizza-hut-spam-hooters%2F1987889%2F&encoded=enriBYfQfSCihqbvCidncVCicNTVym

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