July 15th: Brands and Bellini’s Visionary Brunch

By London “The Branding Blogger”

I am hosting my very first Brands and Bellini’s Visionary Brunch July 15th in New Brunswick New Jersey. Brands and Belinis Visionary Brunch’s mission is to focus on building partnerships with dreamers alike through the power of collaboration. Powered by Collideascopes, this event to network across, grow personal brands and create a space where brands can build mutually beneficial relationships whether it be in beauty, fashion, technology, skincare, or any other industry; whether you are starting tomorrow or have been in the game for years – all are welcome.This event will feature a panel of influencers in several industries and years of experience. Our panelists will have the opportunity to share their tools, how they’ve worked their way to their current status and how they are continuing to work while building their brand.Location: Above Arts Studio 55 b Morris Ave New Brunswick, NJDate: July 15, 2018Time: 11am -3pmBrunch| Build Relationships| Develop Skills together| Party!

What Designs to expect as Coach and Kate Spade Combine into One Brand

🚨Breaking News🚨 Fashion Icon Kate Spade has been found dead of an apparent suicide in her Manhattan home law enforcements tell NBC New York.

In honor of her legacy I wanted to share with the group an Article that I wrote (exactly a year ago) announcing the $2.4 Billion merge with Coach

By London “The Branding Blogger”

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In May, Coach announced that they were acquiring their competitor Kate Spade for $2.4 Billion.  If you’re anything like myself who appreciates a classic Kate Spade clutch and the Bold patterns of a Coach exclusive to add a little pop to your outfit, this came as big news.

Kate Spade’s style is more sleek and conservative and although Coach has a  collection that is quite similar to the traditional look of Kate Spade designs, this multinational luxury fashion designer incorporates bold patterns, colors and shapes in a lot of their collections.  It is believed that this merger took place to increase more sales in the Millennial Demographic.

Ever since it has been announced of this epic merge, we are starting to see new bags that fuse the two brand identities  together:

hayes street fabric mini isobel

Hayes street fabric mini isobel

This go-anwhere bag is made from a bright striped…

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Drake’s Nice For What Video -An Ode to Women

By London “The Branding Blogger”

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If you slept on Drake recently, now’s the time to wake up. Because Drake is woke, fired up, and gets it with his new record “Nice for What” – An empowering ode to women who are owning it and bringing their A-game.

Sampling of the GOAT Ms. Lauren Hill’s Exfactor and Get Your Roll on from Birdman’s old group Big Tymers,  Drake’s Grammy Award winning flow rolls effortlessly on the beat (that you can’t resist blasting).  According to these lyrics, it seems that Drake not only “Loves his bed and his mama”  -He loves us all, ladies!

Nice for What is a great song on it’s own, but what makes the song more appealing is the beautiful blend of Celebrity female cameos.  The video pays homage to famous and thriving women in Hollywood such as Issa Rae, Michelle Rodriguez, Rashida Jones, Tiffany Haddish, Letitia Wright, Tracee Ellis Ross, Olivia Wilde, Zoe Saldana, and many more.  Every scene with each woman gives you a glimpse of their strength, regalness and grace.  Underlining Drake’s message that we really piping up on this N*ggas we got to be nice for what, to these n*ggas”

“Watch the Breakdown”

The mere fact that this incredible video was directed by female director, Karena Evans (who by the way, also filmed another of Drake’s critically acclaimed music video, God’s Plan)  adds to the brilliance and impact that this song is making with 15 million views on YouTube.  The sky is the limit as she smashes through the glass ceiling.

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From the looks of both videos, bear witness to the essence of storytelling as Evan showcases her cinematic, narrative- heavy style while capturing emotional human moments.

At the young age of 22 she has worked on some incredible projects such as a Nike Air Max campaign and a profound documentary on Black Lives Matter.

She received the highest music video Canadian honors as the first female recipient of the Prism Prizes Lipsett Award for her innovative directing style.  Evan’s is a young trailblazer going full speed ahead as he work portrays prolific emotional context.  After leashing out two viral videos back to back, she  has received a major buzz and is now one of the most sought after directors right now.

 

 

Johnnie Walker unveils the Jane Walker (Limited) Edition

By London “The Branding Blogger”

keep walking

Johnnie Walker is recognized universally as a premium Scotch Whiskey.  Their iconic logo of a poised gentleman confidently striding along successfully depicts the brand’s message, “Keep Walking”.

Keep walking is exactly  what this blended Scotch Whiskey label plans to do as it evolves its brand in these changing times.

Behind every strong and successful man is a strong and successful Woman

…and Johnnie Walker has recognized that. In recognition of women who lead the way, Johnnie Walker unveiled Jane Walker, the first-ever female iteration of the brand’s original logo.

The Jane Walker Edition launch this month– just in time for Women’s History Month.

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The bottle is retailed at $35 and for every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.

 

Now in my opinion whiskey has always been a preferred choice for men.  I’ve recently noticed that women have taken a liking to whiskey.  Resulting in Whiskey manufacturers developing flavored whiskeys in an attempt to expand their reach to the women and younger demographic.  This limited edition can potentially spark the interest of the Wonder Women in the Whiskey arena.  I myself am a Bourbon girl (The peet and smokiness in Scotch Whiskey is too advanced for my pallet)  However, this initiative is too powerful for me not to support.  I plan on purchasing my limited edition this week.

Please share your thoughts on the Jane Walker Edition!

  • Do you think this is a step in the right direction for Johnnie Walker?
  • Can this be a beginning of a new product?
  • What can Johnnie Walker/ Diagio do in regards of product development to expand their reach to women consumers?

Game Time: Game of Thrones inspired “Fire and Ice” Commercial

By London “The Branding Blogger”doritos-mountaindew-sb-PAGE-2018

As we approach the Big Game this Sunday, some brands decided to save us the anticipation by leaking teasers for their commercials that will officially air on Game Day.

PepsiCo announced that its two brands -Doritos and Mountain Dew will share air time in a 60- second lip sync battle.

The ad doesn’t focus on the classic Doritos and Mountain Dew products.  Instead, it spotlights two of Pepsico’s newest flavors -Doritos Blaze and Mountain Dew Ice.  The Fire and Ice concept is a nice touch and plays nicely with a Game of Thrones concept.

Game of Thrones star, Peter Dinklage and Morgan Freeman battle it off with cameos from Busta Rhymes and Missy Elliott as their coaches.

Both brands are known for having a passionate fan base.  That said, having the two movie stars have at it in a passionate lip sync battle is a nice touch.

Check the flick below for a “taste” of what to expect

Which Side will you Choose?

After seeing this teaser, it definitely peaked my interest in trying Doritos Blaze and washing it down with MTN Dew ICE.

*Special Feature:  Busta Rhymes and Missy Elliot prep their proteges for the Battle -It’s Showtime!

Bruno Mars’ Finesse Video Brings Nostalgic 90’s vibes

By London “The Branding Blogger”

finnesse

Bruno Mars and Cardi B is breaking the internet on this Throwback Thursday morning with their new visual to the song “Finesse”.

If you are a Bruno Mars fan like myself, you know how Bruno has a magic touch with connecting with his fans and making hits that make you rush to the dance floor. The original track is on Bruno’s sophomore album, 24K Magic. This new album gives you a ton of vintage vibes.

Its also only right that Bruno selects the Scarlet raptress Cardi B for the Remix.  Their energy on set compliments each other perfectly.

Bruno Mars dedicates this eye popping music video to what he considers to be his favorite T.V shows of all time.

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“Finesse” has a lot of nostalgic 90’s vibes.  So it’s only right that the video underlines that.

The video pays homage to the 90’s show, In Living Color as the set is a replica of the In Living Color stage.  The dapper duo rocks 90s fashion in colorful clips while breaking out some incredible choreography.

Check the video below and feel free to share your thoughts!

Artist Spotlight: Foe Hun’ed B4 The Love Album Release

By London “The Branding Blogger”

This past Tuesday, I attended the album release of Jersey’s own Foe Hun’ed.  Now a little background… We went to the same high school -Piscataway Highschool, A town in New Jersey that bred quite a few successful folks.

Its incredible to witness how much Foe’s artistry has evolved in just about 5 years.  I remember when he was aspiring to become who he is now. Seeing the passion in his eyes, the dedication and  discipline in his actions, and the enthusiasm while in the booth was inspiring.

Fast Forward to 2017… 2 solo albums under his belt, him and his team Let Roll Records, accessible on Pandora, performing in multiple states, and last but not least, a deal with Priority Records under Universal –this man is executing on his dreams rather effectively

I’ve admired Foe and his team’s execution throughout the years.  Back in 2015, to promote Foe Hun’ed’s “Family Over Everything” (Where Foe came from) Album, he and his team purchased ad space on a billboard in their home town.

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Now let me tell you how real the hate is.. Would you believe just hours after the billboard was displayed, some bitter, jealous HATER burned it down!?  Well that sure backfired because this act of hate actually gave the team MORE exposure when News 12 featured the story of what happened!

Back to the present…. The Listening party was held at Loft 9 in New Brunswick.  Foe Hun’ed gave us a taste of his album.  I did my people watching thing that I have a habit of doing and noticed the entire audience enjoying themselves.  Heck, I ended up breaking my own damn curfew because i was truly enjoying the moment and connecting with these tracks -One in particular, For a Reason.  Which actually is played in the promo collage above.

From what I heard, this new album tells a story.  There are some party hits and songs you can blast either on your way to the gym or  as you prepare to roll up your sleeves and tackle an obstacle you may be facing.

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Call -To-Action:

Support your Independent Artists!

Pre-Order B4 the Love on iTtunes 

Album Release Date:  November 24th

Upcoming Events:  B4 The Love Album Release Party |9pm-3am|Envy Nightclub 323 N Broad Street Elizabeth, NJ

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“No Shea-ve November” -Shea Moisture Define Your Beard Campaign

By London “The Branding Blogger”

Shea Moisture Campaign

Taking advantage of the trend, No Shave November, Shea moisture released their #DefineYourbeard Campaign November 1st.

For the past few years now, it’s become part of the millennial culture for men to spend special attention to their facial hair.  Much so that there has been a tremendous surge in products and services that cater to the this bearded community.

It only makes sense that Shea Moisture (Predominantly known for hair and skin care products) expanded their product line to cater to men.

Take a look at the new commercial that is quite frankly, a “thirst trap” for all females who appreciate a man with a beard:

 

Shea Moisture expanded their product line to cater to the needs of men about a year ago but the beard line is fairly new to the market.

There are 4 products men can use to keep their beards immaculately masculine:

  • Maracuja Oil & Shea Butter Beard Balm Shape, Smooth & Define
  • Maracuja Oil & Shea Butter Beard Wash Deep Clean & Refresh
  • Maracuja Oil & Shea Butter Full Beard Detangler Soften Hair & Ease Out Knots
  • Maracuja & Shea Oils Beard Conditioning Oil

 

 

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So, to the men who accepted the challenge of No shave November, Shea Moisture is a good choice to keep your beard lustrous, soft, clean, and healthy!

Dove’s Ad: Nailed it or Marketing Fail?

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By London “The Branding Blogger”

ad

Yesterday,  I woke up to a cluster of posts from outraged people in regards to what seemed to be a failed marketing attempt from Dove.  It is not the first time that Dove was in hot water due to their advertisements.  This time around, the anger was sparked from an image of an African American woman who after taking her shirt off, transformed into a Caucasian woman.  This caused the Internet to break.

Dove immediately dropped the ad and issued a formal apology.  Hours later however, the entire advertisement surfaced.

psa

After looking at the entire ad, I think the outrage was based off of premature assumption.

feedback 1

feedback 2

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By popular demand, see below for the highly anticipated Ad:

 

As you can see, each woman wore a nude shirt.  As they began to remove their shirt, the video frame changed to another woman of a different race.  It seems to me that Dove was simply trying to portray that their product was for everyone of all skin tones.

After watching the entire ad, do you feel as outraged as you did from seeing the initial image that went viral?  Should Dove fire their Advertising Manager?  Please feel free to share your thoughts.

Girls Trip -Out in Theaters TODAY!

By London “The Branding Blogger”

GIRLS TRIP (2017)

 I was fortunate to see this HILARIOUS movie about 3 weeks ago at the AMC in Columbus Circle Private Screening .  This movie exceeded my expectations.  I had no idea what to expect since it was not on my radar until recently.

Malcolm D Lee out did himself directing this movie.  The movie reminded me of a In Living Single meets the Hangover.  Almost every scene had a moment that resulted in loud, hold my belly, gasp for air laughter.  The casting couldn’t have been any better.  The chemistry with all of the ladies was refreshing.  It was great seeing Jada and Queen Latifa on the Big Screen together.  I loved the the scene when they entered the club and that set it off remark was made -Perfection!  Tiffany Haddish  was surprisingly great.  I looked forward to her roles as I think she is simply hilarious!  I’m excited to see how she develops as an actor on Hollywood Screens.
Yesterday, Queen Latifa was o Hot 97 Ebro show sharing her insights about the movie.  She opened up to how delightful it was working with the talented cast -So much where it didn’t feel like work.  She admitted that she planned on going to the theaters several times to see it -Like she did when Set It Off premiered.  (It’s THAT Good)
Since I watched the movie, a lot of scenes replay in my mind.  The movie inspired me to make memorable moments with my girls as much as possible on the adventures we take this summer.
I definitely plan on going back to the theaters when the movie is released to the public and share this experience again with more friends.
Check below for the Trailer:
I would recommend every lady to grab your girlfriends this weekend and hit the Movies for some bonding and laughs -You wont be disappointed.  Especially since you’ll get some ab work in as each scene will have you hanging over your seats , holding your belly due to laughter.  Queen Latifa suggested seeing it a couple times because the jokes are back to back and your laughter will cause you to miss another punchline.
Beat the heat this weekend and hit the the air conditioned movies to see Girl Trip.

Feel free to share your insight on the movie!